How to Pronounce Versace

last updated 14 August 2019

If you're one of Versace's 13 million Instagram followers, you were inundated with over a dozen new images from the brand's campaign today. The impressive model lineup includes Kaia Gerber, Imaan Hammam, Gigi and Bella Hadid, Stella Maxwell, and more. But it was one Instagram that caught our eye: a video of Donatella and company explaining that we've been saying Versace all wrong.

As the new video explains, it's actually "Ver-sah-chay" not the commonly said "Ver-sah-chee." In other words, the ending is pronounced like the Dolce in Dolce & Gabbana. And whatever you do, don't pronounce it "Ver-sayce" like Elizabeth Berkley's character in Showgirls (see below). Scroll down so Donatella and the Hadid sisters can show you how it's done and shop our picks from the brand.

A photo posted by on

Shop Our Versace Picks

Versace

High-Rise Slim-Leg Jeans

Available in sizes 25 to 29.

Versace

Embellished Leather Sandals

Versace

Crystal-Embellished Silk-Cady Mini Dress

Available in sizes IT 38 to IT 44.

Versace

Medusa Leather and Gold-Tone Necklace

See the New Campaign

A photo posted by on

Explore More:

Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.