H&M's Fall Studio Collection Is Here—19 Items to Buy ASAP

last updated 28 September 2023

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Roughly three months ago, I walked into top-secret H&M territory in a lofted space in New York City to preview the fashion brand's fall/winter 2023 Studio collection with the strict order to keep everything I saw there under wraps until its far-off launch date. Today, that date doesn't feel so far away, probably because it's happening right now. Finally, after months of letting the collection—H&M's most design-driven one of the year—stew inside my brain with no outlet in sight, I'm allowed to share its existence and give all of my fellow fans of the brand the opportunity to buy pieces from it.

From slinky slip dresses to almost gothic velvet separates, this collection features a little bit of something for every variety of dresser and mood, with my all-time favorite piece arriving in the form of a patent-leather midi column skirt that Stockholm-based Ann-Sofie Johansson, the brand's head of design and creative adviser, wore to the early-summer preview. Specifically, the line was meant to evoke different horror-movie heroines, according to Linda Wikell, the concept designer at H&M Studio, using silk, leather, and velvet—not to mention the heavy influence of black and the abundance of delicate lace. Sound alluring? I thought it might.

Before everything sells out like it does every time H&M launches a new Studio collection, get to shopping below.

H&M

Jersey Off-the-Shoulder Dress

Just wait. This drapey off-the-shoulder dress also comes in a rhinestone-embellished, chain-like construction.

H&M

Leather Shoulder Bag

The bigger the bow, the better the blouse.

H&M

Leather Pencil Skirt

Feast your eyes on my favorite piece from the fall collection.

H&M

Wool-Blend Bootcut Pants

A great pair of trousers—enough said.

H&M

Two-Toned Fluted Clip Earrings

These earrings have been living 100% rent-free in my head for the last three months.

H&M

Ruffled Tulle Top

Wow. Just wow.

H&M

Silk Wrap Dress

Now to find a glamorous event to wear this dress to.

H&M

Lace-Inset Blouse With Collar

Bring on the lace and frills.

H&M

Silk Mock Turtleneck Top

Just easy.

H&M

Leather Biker Jacket

Oh, this one's good.

H&M

Leather Sock Boots

These boots will go with everything, from jeans to dresses.

H&M

Wool-Blend High-Collar Sweater

Everyone could use a good turtleneck for fall.

H&M

Fuzzy Jacket

A showstopper for sure.

H&M

Leather Tailored Pants

I'm such a sucker for leather pants.

H&M

Wool-Blend Blazer

I predict this blazer will get almost too much wear.

H&M

Two-Toned Jeans

Same with these perfect dark-wash jeans.

H&M

Graphic-Print Satin Shirt

Pretty!

H&M

Collared Velvet Dress

It's giving Wednesday.

H&M

Chenille Chelsea-Collar Sweater

Not your average black sweater.

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Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.