This H&M Section is a Gold Mine For Expensive-Looking Pieces
The other day I was looking through my H&M order history to jog my memory when a friend asked me for the link to a sweater I was wearing. As I went through my past purchases which include lots of the retailer's epic sweaters and highly-useful basics, I noticed a theme throughout most of what I've ordered from there in the past: I've sourced many of my favorite H&M buys from their Premium Quality section.
Why is this significant? Well, because as a fashion editor (and a shopper with pretty expensive taste, I might add), I have an eye for pieces that look more elevated than their price tags suggest. And this H&M section is low-key a goldmine for these types of pieces that are timeless, elevated, and most importantly, of the highest quality that the brand offers. Trust me when I say that the way these pieces look and feel competes with some of the designer labels in my closet.
Obviously, I couldn't keep this section all to myself which is why I'm highlighting all my favorites from this section right now. Scroll through to find your next high-quality buy.
Up next, shop the most expensive-looking winter staples I found on Amazon.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
-
I'm an NYC Shopping Editor—I Can't Stop Thinking About These 31 Rich-Looking Fall Finds From Nordstrom, Zara, and H&M
Did I mention they're under $250?
-
I Asked a Fashion Designer What to Buy From H&M Studio's Pre-Fall Collection—Here's What She Said
Everything is seriously so good.
-
36 Zara, Madewell, and H&M Essentials I'm Buying to Look Expensive This Fall
Elevated and easy.
-
I've Spent 3 Hours Looking Through Zara, H&M, and Revolve—These Items Are the Best
Top-tier picks ahead.
-
Hurry Before They're Gone—28 H&M New Arrivals That Will Sell Out by the End of the Month
A top-tier selection is ahead.
-
I Just Created 5 Expensive-Looking Pre-Fall Outfits From Nordstrom, H&M, and Saks—You're Welcome
Everything you need to kick off September is right here.
-
This Simple Fashion Person–Approved Layering Technique Changed the Way I Wear My Basics
Effortlessly cool.
-
I'm 29, and My Mom's 62—If We Both Walked Into H&M Right Now, Here's What We'd Walk *Out* With
Expensive-looking finds for fall lie ahead.