Sorry Zara, It's This H&M Shirt That Everyone's Going Nuts Over

Every so often a high-street item causes a complete shopping frenzy, such as that M&S fluted-sleeve jumper and the Zara leather jacket we see every time we leave the house. The latest piece we have started to noticed everywhere is a Pepto-Bismol pink shirt by H&M with a V-neck and supersize ruffles on the shoulders.
The best thing about this shirt (aside from the incredible colour) is that it's only £35—meaning you can get the blue style as well, and not feel remotely guilty. Model and fashion blogger Leomie Anderson has been wearing hers to get into the spring spirit, tucking it into a pair of blue high-waisted jeans with a vintage brown Chanel scarf tied through the belt loops. An outfit we'd like to copy straight away.
As expected, the shirt is selling quickly, but if you move fast, you can still buy it in several sizes online and in-store…
Scroll below to shop the H&M shirt in blue and pink.
For more popular high-street pieces, see the 10 items that are taking over London right now.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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