Earth Day is fast approaching, and is doing its part by recycling customer-donated clothes in its more than 3600 stores. H&M's World Recycle Week 2016 will take place from April 18 to 24, and during this time, shoppers can drop off unwanted or worn out garments in exchange for a 30 percent discount on an entire purchase. The international retailer is raising awareness for its initiative by partnering up with M.I.A., who wrote the song "Rewear It" exclusively for this campaign. The program has actually been around since 2013, and if you can't make it to the store during World Recycle Week, donations will still be accepted year-round for a 15 per cent discount. H&M turns all recycled materials into new fibres for future collections—so by doing your part, you're helping the big picture of the fashion movement.
Check out M.I.A.'s video for "Rewear It" below, and keep scrolling to shop from H&M's Conscious line.
See more of H&M's just-launched Conscious Collection with Julia Restoin Roitfeld modelling it to perfection!Opening Image: H&M
