31 H&M, Madewell, and COS New Arrivals That'll Have Fashion People in a Frenzy

Due to the nature of my job, I spend countless hours analyzing trends that emerge from the runways, social media, and day-to-day life. Because of this, I'm uniquely adept in sifting through a slew of new arrivals and handpicking the pieces that stand out and will likely be most coveted by stylish people everywhere. Lately, I've simply been obsessed with all the elevated styles coming out of H&M, Madewell, and COS. I love sharing gorgeous items with my friends and family, so I figured I'd extend that to you as well.
Yes, you're in luck. I've carefully curated a selection of beautiful pieces worth buying now. This list includes an array of elevated knitwear, beautiful accessories, and the coolest outerwear styles. On-trend finds like barrel-leg jeans and suede items will also appear. Keep scrolling to uncover the best of COS, H&M, and Madewell's new arrivals.
COS
H&M
Pair with the matching trousers for a look that's so classic.
Madewell
Shop the matching tank top here for a seamless look.

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
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