H&M Is Having a One-Day Flash Sale—You Know What to Do

last updated 5 July 2023

H&M already has some of the best prices in the business, but that doesn't mean I won't make a beeline to the brand's website every time they offer a sale. Call me stingy, but it's always slightly painful to purchase anything at full price—especially with inflation!

As a special weekend treat, H&M revealed a one-day flash sale featuring 15% off the entire site until midnight EST tonight. And yes, that also includes pieces that are already on sale. Below, I rounded up my favorite discounted items, ranging from trendy baggy jeans to a timeless white button-up shirt. Scroll down to shop my expert recommendations.

H&M

Tank Top

Is it me, or is this styling giving Saint Laurent fall 2023?

H&M

Linen-Blend Pants

Linen trousers are very popular right now.

H&M

Net Pouch Bag

Now that's a summer bag.

H&M

Gladiator Sandals

Elevated sandal.

H&M

Wrap Dress

This print speaks for itself.

H&M

Oversized Lyocell-Blend Shirt

The wide cuffs on this silky shirt make it look so luxe.

H&M

Rib-Knit Bandeau Dress

The styling options are endless with this sleek white dress.

H&M

Mini Skirt

So fun.

H&M

Espadrille Slides

It's not summer without a pair of espadrille sandals.

H&M

Oversized Poplin Shirt

Everyone should own a striped button-down.

H&M

Wide Ultra High Jeans

One of the chicest denim trends right now.

H&M

Rib-Knit Top

This neckline is seriously chic.

H&M

Open-Backed Rib-Knit Dress

The "East Coast summer" aesthetic is all over TikTok. This $30 dress is the definition of the look.

H&M

Oversized Lyocell-Blend Dress

A dress you'll be grateful for on the hottest days this summer.

H&M

Shimmery Dress

Beach vacation, anyone?

H&M

Gathered Thong Bodysuit

This gathered detail is so pretty.

H&M

Parachute Pants

I know you're cool if you're wearing parachute pants.

H&M

Appliquéd Scarf Necklace

This little accessory will earn you droves of compliments.

This story was published at an earlier date and has since been updated.

Next: I've Been Scouring J.Crew's Sale All Day—These Chic Finds Made It All Worth It

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Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.