Here's What to Buy From H&M's Conscious Exclusive Collection
We're never exactly ho-hum when it comes to H&M's capsule collections—in fact, the retailer's much-anticipated drops seem to punctuate most years in my memory.
"Weren't you in New York for Thanksgiving in 2014?"
"No, I was in Sydney—I remember my Alexander Wang x H&M yoga mat being delivered there." (True story.)
If you're also the kind of person always looking to justify your next H&M impulse buy, here's a really good reason to pull the trigger: The scroll-stopping new Conscious Exclusive collection is using two new sustainable materials for the first time (recycled silver and ECONYL®, a 100% regenerated nylon fiber), which means this is fashion you can feel super good about. The Conscious Exclusive collection is only dropping into limited H&M stores worldwide, but you can snap up our 15 favorite pieces (while they last) online starting April 19.
Oh hi, here's a perfect dress to wear white slingbacks with this season. It's also made of organic silk, so you can just glide around your apartment feeling super fancy.
Think you don't need another black blazer? Think again. This spring-ready print keeps the classic piece feeling fresh, and…
…the matching trousers make for the actual perfect suit. Just add…
…these ridiculously perfect slides that look super luxe yet still manage to be under $100. Bonus: They're made out of recycled polyester.
Don't know what Lyocell is? Me either, but it turns out you can take wood pulp, work some magic, and blend it with silk to create effortless tops like this one. So that's pretty cool.
The fact that this dress had a past life as a fishnet or some other nylon waste is blowing my mind to the point that I had to forward it to my boyfriend, and he said "Hey, that's cool," which is probably the biggest compliment he's ever given a dress.
Just another excuse to wear a statement belt. Side note: This dress is made out of 100% recycled polyester (and at this point, you shouldn't even be surprised).
Are you picking up on the high-neck trend with all these elevated spring dresses? Take note.
This season's must-have shirting comes in organic cotton, featuring oversize cuffs and a mini-mandarin collar.
It also come in the stripes we're clashing all our other prints with…
…For example, this structured floral skirt (high-waisted, with ultra-flattering pockets).
In my dreams (where I own a bohemian-luxe mansion on the Italian Riviera and have enormous plants everywhere and equally enormous gold earrings), this is the dress I'll be wearing to the sunset cocktail party I invite you to. Also, Christy Turlington wears this dress in the Conscious Exclusive campaign, and that's good enough for me.
I know there's a YouTube video out there somewhere showing me how to tie this around my head in a way that actually looks chic, so if you could please direct me that video via my Instagram DMs, that would be super helpful. Otherwise I'm just going to have to frame it, because I love these colors and this scarf is going somewhere in my life.
More shoes! Seriously, it's the season of the slingback, and now's your chance to get on board.
Never not looking for more earrings. These beauties are made of brass and recycled acrylic, and in the Venn diagram of "feeling a bit special" and "easy to wear every day," they sit right at the happy overlapping point in the middle.

Natalie Cantell is an NYC-based style director, creative consultant, and fashion editor, who regularly contributes from Paris. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects.
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