Hailey Bieber Shared Her Valentine's Day Makeup, and It's So Easy to Copy
Drop everything: Hailey Bieber shared a new "get ready with me" (GRWM) video. This time, the model and brand founder shared her Valentine's Day glam. While we're obviously wondering how she and her husband Justin celebrated the holiday, we do have some insight into how her night went, thanks to her detailed YouTube tutorial for date-night makeup.
Before starting in on her makeup, in typical Bieber fashion, she started with Rhode products to prep her face. It sounds like there are some exciting launches for the brand on the horizon because Bieber kept a few products top secret (!). She did share that she used the Rhode Peptide Glazing Fluid and the Rhode Barrier Restore Cream, both of which are shockingly in stock right now, so run to get them while you still can.
Below, check out Bieber's full Valentine's Day glam routine. Luckily, it's versatile enough to use any day of the year.
Bieber starts her makeup with bronzer, using the underpainted contour trick her makeup artist, Mary Phillips, has made famous. "As everyone knows, this is the Mary Phillips trick. She is the one that taught me this trick,” says Bieber. "She has always done my makeup like that."
From there, Bieber uses the Milk Future Fluid concealer, which she puts on the high points of her face where she wants to brighten and blends in with a Beautyblender.
Bieber then mixes foundation with her Peptide Glazing Fluid and applies it with a big, fluffy brush. "That's the Chanel foundation that I always use," she says. "That's a foundation that Mary [Phillips] also introduced me to.”
Once her base makeup is finished, she uses Brow Freeze on her brows to brush them up.
Bieber mixes together two shades of Milk's Lip + Cheek Cream Blush Stick to create the ultimate soft flush on her cheeks. Though the shades Bieber uses are sold out, you can get a similar effect using the shades Werk and Quickie. Werk is a dusty pink that you can apply first and Quickie is a deep berry shade that gives you a nice pop of color.
She uses this double-sided fluffy brush to blend in her brush before adding some powder under her eyes and in her T-zone using a Beautyblender.
Bieber opts for a sparkly look (as everyone who is familiar with her glazed donut skin and nails won't be surprised by). For a Valentine's Day–inspired eye look, she pops on a bit of this shimmery pink shadow with her finger.
Bieber uses this mascara to define her lashes and adds a smidge on her bottom ones since she didn't use any eyeliner.
Bieber uses this liner to lightly define her lips. "All I want to do is just contour my lips a tiny bit," she says.
After adding color to her lips with the same Lip + Cheek stick she uses on her cheeks, she goes over everything with Rhode's Peptide Lip Treatment for effortless gloss.
To finish off the entire look, Bieber uses the Dyson Corrale to add a flip at the end of her hair.
Next: Out of 67 "Best-Ever" Perfumes, Our Editors Tested and Chose the Top 15
Prior to her time at Who What Wear, Katie Berohn worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles.
-
Charli XCX Wore This New Designer "Puffer Gloss" While Performing at Coachella
It's selling out fast.
By Kaitlyn McLintock
-
Ava Phillippe on Her "Fantasy" Brunette Era and the $12 Lip Stain She Bought After Billie Eilish
Read our Unfiltered chat.
By Jamie Schneider
-
Salma Hayek Pinault's Key to Youthful Skin? Moisturizer Sandwiches and This "Turkey Neck" Treatment
No retinol, no peels, and absolutely no injectables.
By Jamie Schneider
-
All the Chicest People I Know Have Been Dabbling in This Breathtaking 2025 Hair Trend
Futuristic and stunning.
By Alyssa Brascia
-
My Eye Shadow Stick Obsession Runs Deep, But Nothing Compares to This Crease-Resistant Fave
Plus, more options for mature and dry skin.
By Alyssa Brascia
-
I Tested All 4 of Harry Styles's Pleasing Perfumes, and This One Was My Undeniable Favorite
New signature scent unlocked.
By Kaitlyn McLintock
-
Margot Robbie Convinced Me to Try This "Polarizing" Denim Trend—and Its Fragrance Equivalent
Editors can't stop wearing this brand.
By Alyssa Brascia
-
Hailey Bieber Says She "Couldn't Live Without" This $12 French Pharmacy Cream
That's it—I'm buying three.
By Kaitlyn McLintock