According to Experts, Hailey Bieber's $220 Sneakers Were the Year's Most Popular
Surprise, surprise: Hailey Bieber wore something that everyone wants, and this time, I'm not just saying that—I have the data to back it up. On Tuesday, the model posted a slideshow on Instagram that displayed her posing outside in L.A. wearing a vintage jersey-style tee from Springy Jeans, a 23 Lux leather bomber jacket, red socks, and a pair of blue sneakers from the fastest-growing sneaker brand of the year.
To be specific, Bieber is wearing a blue-and-red pair of XT-4 Low-Top sneakers from Salomon, a French sportswear brand that received fashion's official stamp of approval in recent years, with sightings on the likes of Bella Hadid and Emily Ratajkowski and placements on the runway at Sandy Liang's spring/summer 2022 and MM6 Maison Margiela's spring/summer 2023 shows. This transition away from strictly practical, sports-driven footwear has led the brand to skyrocket in popularity at the luxury sneaker reseller StockX, where Salomon saw a jump of more than 2000% (2277% specifically) in year-over-year trades, according to the brand's 2023 Current Culture Index.
With such rapid growth in popularity, though, arrives the issue of sellouts, and you'll be hard-pressed to find a brand more commonly sold out than Salomon. Yet Bieber's exact pair is miraculously still available in plenty of sizes for both men and women at Saks Fifth Avenue—for now. Below, shop the style while you still can.
On Hailey Bieber: Salomon XT-4 Low-Top Sneakers ($220); Springy Jeans shirt; 23 Lux jacket
Shop Hailey's Salomon sneakers:
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Shop more popular sneakers of 2023:
Coming Up: According to Sneakerheads, These Pairs Are the Only Ones Worth Buying in 2023
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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