Gwyneth Paltrow Just Designed the Dreamiest Lilly Pulitzer Dresses

Gwyneth Paltrow is no stranger to a good collaboration. Her Goop brand has already teamed up with the likes of Christian Louboutin and Valentino, but her latest news will make certain fans extremely happy (and nostalgic): Goop has partnered with iconic brand Lilly Pulitzer on a capsule of five pieces, and we can't wait to get our hands on them.
"I felt so inspired looking through Slim Aarons' photos of these glamorous, elegant women dressed in Lilly Pulitzer," Paltrow said in a statement. "The opportunity to reinvent the aesthetic has been a lot of fun."
Mira Fain, Lilly Pulitzer's executive vice president of product design and development, echoed Paltrow's statement: "This was an exciting and fun creative collaboration," she said in a press release. "We were delighted to work with Gwyneth Paltrow and the talented Goop team and bring to life a capsule collection that highlights the best of both brands."
Although the pieces have sold out on Goop.com, they're still available on Lilly Pulitzer's website—but you might want to act quickly. Scroll down to claim the new pieces for yourself.
Shop the Collaboration
Opening Image: Getty Images

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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