Hurry! Gwyneth Paltrow's Newest Goop Collection Will Definitely Sell Out

last updated 13 August 2019

"Less is more" might as well be Gwyneth Paltrow's philosophy when it comes to her Goop clothing label. Her newest collection, which launched online today, consists of only four pieces: a gray sweater, wide-leg pants, and a pajama top and bottom. And considering this is Paltrow we're talking about, each piece is designed to perfection, naturally.

"I wanted to create product that is incredibly high quality and delivered at a great value—I think there's a huge white space in the market for luxurious ready-to-wear at a direct-to-consumer price," Paltrow said in a statement back in September, when the line first launched. "It was very important to me to make the clothes in the same way that all of my favorite designer clothing is made, which is in Italy, with beautifully loomed fabrics, incredible tailoring, and incredible attention to detail, but to be able to deliver those pieces at a third of the price."

Scroll down to shop the Gwyneth Paltrow's newest Goop collection!

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Goop Olga Pajama Set ($250)

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Goop Thea Oversized Sweater ($395) and Julie Wide-Leg Pants ($350)

Which pieces are your favorite? Tell us in the comments below!

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Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.