Fashion Editors Are Obsessed With This Color Right Now—Shop Our Picks
Sponsor Content Created With New Balance
When it comes to purchasing cool footwear and lifestyle apparel, fashion editors have one thing in common: a love for the color grey. The always on-trend shade is the perfect classic touch to any outfit whether you're heading to the gym or to your local smoothie shop. So it's no surprise that every year, we await New Balance's annual Grey Day celebration, a special tribute to the brand's iconic signature color. This time around, New Balance is releasing a grey capsule collection with fresh sneakers and cozy attire. Keep scrolling to shop the 16 wardrobe staples that have our editors' approval.
Cool Kicks
Classic Staples
Grey Bottoms
Matching Accessories

Raina Mendonça is an associate fashion editor on the branded content team at sister titles Who What Wear and Marie Claire. Previously, Raina was an editorial assistant at goop.com. When she’s not writing, you’ll find her crafting new playlists, exploring Los Angeles, or making a cup of English breakfast tea.
-
These 32 Chic Zara Fall 2025 Shoe Finds Are the Key to Looking Like a Fashion Person—Good Luck Picking Just One Pair
Prepare for endless compliments.
-
I Swear That Dressing Like Hailey Bieber at Pilates Makes My Form Infinitely Better
Five looks I can't stop re-creating.
-
48 Hours in L.A. Was All It Took to Convince Me These 6 Trends Are It
You’re gonna want to write these down.
-
It's True: Julia Roberts Just Brought Back Princess Diana's Favorite $70 Sneakers
She just landed in Venice, Italy.
-
The Exact Sneakers That Everyone With Cool Taste Will Wear This Fall
Buh-bye, boots, flats, and loafers.
-
Kaia Gerber and Vuori Just Launched a '90s- and Early 2000s–Inspired Activewear Capsule, and It's So Good
Chic and minimalist.
-
Yep, This Chic Legging Trend Will Definitely Carry Into 2026
Shop Michelle Monaghan's exact pair.
-
If You Want to Freshen Up Your Shoe Collection, Start With These 33 Sneakers, Kitten Heels, and Flats
Sending my apologies to your wallet.