Gigi Hadid Is Bringing Back This Classic Sneaker Brand

You've probably heard the phrase "done is better than perfect," right? Well, Gigi Hadid and Reebok really want you to take that idea to heart. The model has just been named the new face of Reebok's #PerfectNever campaign, which is meant to "motivate women to accept their own setbacks and imperfections by embracing their inner strength, grit and determination," per a statement from the brand.
In a press release, Hadid explained why Reebok's initiative hits close to home for her. "When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together," Hadid said in a statement. "I'd focus on my mistakes which would breed more missteps—a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most." So the next time you're worrying about nailing your workout, take comfort in the fact that even Gigi Hadid knows how you feel.
See Gigi Hadid's brand-new #PerfectNever campaign with Reebok!
What do you think about Gigi Hadid's new campaign? Tell us in the comments below, and then shop Reebok's new arrivals online!

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
The Exact Sneakers That Everyone With Cool Taste Will Wear This Fall
Buh-bye, boots, flats, and loafers.
-
No Leggings Here—Gigi Hadid Just Wore the It-Girl Airport Uniform of Fall 2025
Commit this look to memory.
-
I've Never Met Someone Who Didn't Like This Dress Style—It's Both Trendy and Timeless
Shop versions inspired by Gigi Hadid.
-
See You in the Fall, Skinny Jeans—This Trend Is So Much Better With Flats for Summer
Casual, chic, and comfortable all in one.
-
It's Here: The It-Girl Skirt Trend to Wear With Flats This Summer
As seen on Gigi and Sofia.
-
If You Wear Jeans and a White T-Shirt This Summer, Swap This Dated Sneaker Color Trend for This One
Gigi Hadid just did.
-
Gigi Hadid Wore This Dress Trend With Rubber Flip-Flops in NYC, and Now, Everyone Else Will Too
Havaianas never looked so good.
-
Trendy Flats This, Trendy Flats That—These New Ballet Loafers Will Sell Out First
Gigi Hadid approves.