Bella and Gigi Have Their Own Merch, and It's Genius

If there’s one trend we’ve seen totally take over summer 2016, we’re going to have to give it to the concert merch craze. You can show love for Justin Bieber’s Purpose tour, same with Selena Gomez’s Revival tour, just by picking up a tee or sweatshirt. So shouldn’t you be able to rep your favorite models, too? Well, now you can.
Yesterday, Gigi Hadid shared a post on her Snapchat page letting us all in on a secret: “Belgie Tour” merch is now a thing. In the pic, Gigi’s pink sweatshirt features images of the model and sister Bella looking Barbie-esque in Jeremy Scott’s runway show. Along with the cozy sweatshirt, brand Urban Sophistication also released a matching T-shirt, so you can choose how you’d best like to support the stylish duo. And with the start of fashion month coming up quick, the real Belgie Tour will be making stops in New York, London, Milan, and Paris.
Ready to show your support for the Hadid sisters? Shop the must-have merch below!

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If You Wear Jeans and a White T-Shirt This Summer, Swap This Dated Sneaker Color Trend for This One
Gigi Hadid just did.
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Gigi Hadid Wore This Dress Trend With Rubber Flip-Flops in NYC, and Now, Everyone Else Will Too
Havaianas never looked so good.
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This Is *the* Ballet-Flats Color Fashion People Will Buy for the Remainder of 2025
As seen on Bella Hadid's Instagram.
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If You Visit London This Summer, Prepare to Spot This Polished Shoe Trend on All the Locals
European chic.
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This Is the Exact Flat-Shoe–and–Jeans Color Combination Fashion People Will Wear This Fall
Just a few months to go.
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Back From the Dead: Bella Hadid Just Wore Milla Jovovich's Most Iconic '90s Dress
Fashion history resurrected.
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This Is *the* Skirt Trend to Wear With Sneakers This Summer
Confirmed by Bella Hadid.
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All the 2025 Cannes Red Carpet Looks That Left Us Speechless
A bit like this photo of Bella Hadid.