This $45-Million It-Girl Brand Is About to Blow Up in the U.S.

Ganni is already a favorite among the fashion insider crowd, but it's about to become even more well-known. As Business of Fashion reports, the Copenhagen-based brand has just nabbed a powerful new investor that will help take it to new heights globally. L Catterton, a private equity firm with ties to LVMH, has just acquired a majority stake in the brand.
According to BOF, Ganni is already pacing extremely well: "The brand will generate around $45 million in sales in 2017 and expects revenues to grow by 50 percent in 2018," the site explains. Although the numbers are impressive, Ganni's new partner will ensure continued international success. "We are still in many ways a niche brand," Ganni Chief Executive Nicolaj Reffstrup told BOF. "The U.S. is definitely a priority because we sense that the brand resonates extremely well with the market." In other words, prepare to see Ganni everywhere in 2018.
Scroll down to shop our favorite Ganni picks.
Next up, find out why Jonathan Saunders has resigned from Diane von Furstenberg.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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