It's Settled: This Is the Buzziest Shoe Brand of 2017

Exciting sneaker launches, cool new ankle boots, and chic Italian-made flats—there have been plenty of exciting shoe debuts this year. But which brand managed to get everyone talking in 2017? At Footwear News's 31st annual FN Achievement Awards last night, none other than Birkenstock was dubbed the official Brand of the Year.
So why did the classic brand nab the major honor? Footwear News explained that Birkenstock has "a devoted customer base … [and has been one of the brightest spots in the retail world, appealing to all ages and camps, from suburban teens to street-style stars." While other brands appeal to niche customers, Birkenstock has managed to win over a wide range of shoppers—a winning formula indeed.
Scroll down to shop our favorite Birkenstock shoes.
Next up, shop the J.Crew jacket with over 350 positive reviews.
Opening Image: Getty Images

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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