First Look! Experience the First Digital Showroom Right Here

Couldn’t make the DL1961 pop-up shop last weekend? Don’t fret, we’ve got the scoop! The premium denim line brought its revolutionary digital showroom to Venice’s Abbot Kinney, where guests were able to try out an interactive shopping experience. The showroom uses RFID technology , which allows you to digitally sort through its inventory based on body type, size, and lifestyle, and get virtually fitted before buying a pair of jeans. In short, customers enjoyed a hassle-free shopping experience without having to deal with unforgiving dressing room lighting. Pretty genius, right? If you weren’t able to attend, take a special behind-the-scenes peek at what went down at the showroom.

Scroll down to see pictures from the evening and don’t forget to snag your own pair of DL1961 jeans!

Would you skip the dressing room and get virtually fitted before buying a pair of jeans? Tell us in the comments below!

Caitie Schlisserman is an L.A.-based executive director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing a team of talented branded content editors and the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.