Chiara Ferragni Just Introduced Us to an Amazing New Denim Brand

Leave it to Chiara Ferragni to always be ahead of the curve. We regularly turn to the street style star for style tips, insight into the latest It bags, and more, so it should probably come as no surprise that she would know about a cool new denim collection before it even launches.
Of late, Ferragni has been showing off a slew of cutoffs from The Fifth Label, an Australian brand that will be offering denim beginning in mid-September. For one outfit, she paired the brand’s white shorts with a retro red-and-white graphic T-shirt. For a different one, she made cutoffs feel a bit more sophisticated by teaming them with a cropped sweater, high-heel Gucci loafers, and statement sunglasses. If her outfits have you convinced to try out The Fifth Label, keep an eye out for the brand’s denim collection on FashionBunker.com, Shopbop, and Revolve in the next couple of weeks.
Scroll down to see how Chiara Ferragni styles denim shorts from The Fifth Label!
Which pair of shorts is your favorite? Tell us in the comments below, and then shop The Fifth Label’s current wares ahead of the brand’s upcoming denim launch!

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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