Watch the Loewe Show Live From Paris Fashion Week

There aren't many shows I'd be willing to wake up early for, but Loewe is certainly one of them. The brand is staging its next runway show in Paris on Friday, March 1, at 11:30 a.m. CET/5:30 a.m. EST. The iconic Spanish brand will be presenting its fall/winter 2024 collection, and I have a feeling we're in for a real treat. If your ticket got lost in the mail, the next best thing is a front-row seat to all the action via Loewe's livestream. Who wants to wait around for images to come in when you can be the first to see the looks the moment they hit the runway?
Last season, the front row was stacked with well-dressed attendees such as Greta Lee, Kris Jenner, Liya Kebede, and Emma Chamberlain, and I imagine this season will be no different. Perhaps Aubrey Plaza will join in the festivities after wearing a memorable Loewe look to the Emmys in January. Only time will tell. The below video will be live on Friday, so don't miss it.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.