Affordable Price Tag, Affluent Style: The New Designer-Coded Handbag Our Editors Are Obsessing Over

As a fashion editor with a serious case of handbag obsession, uncovering new bag styles on the market has become a bit of a weakness for me. I may be the only person among my friends who sets an alarm for release dates, and if there's a limited-edition drop to be found, you can guarantee I've already added it to my wish list, but my real passion comes from finding bags that look like they cost the earth but are really much more affordable finds.
In the era of a thousand dupes, there is conclusive proof that shoppers are looking for a bag that comes in at no more than three figures but has the same eye for detail as any other luxury fashion house offering. I myself have a couple of designer bags from the likes of Loewe and JW Anderson and secondhand steals from Fendi and Louis Vuitton that I will cherish for a lifetime due to their craftsmanship, but when it comes to the styles I use time and again, the right bag is a premium-quality yet modestly priced piece that will go with everything I own—enter DeMellier.
Regular readers will know just how much Who What Wear editors love London-based brand DeMellier, and it's easy to see why. From its contemporary take on timeless silhouettes to its commitment to sustainably sourced materials, it is not only a hot topic in our group chat but also regularly spotted on the arms of Instagrams best dressed. Just when we thought it couldn't get better than the brand's now-iconic New York tote, I stumbled across a brand-new style in the new-in section—the Hudson handbag—and I am convinced that once word gets out, this bag is about to be everywhere too.
The Hudson comes in five colors (so far) and is a tall, structured top-handle roomy enough for all of your essentials. In true DeMellier style, it comes in a grained leather and a (gasp!) luxe suede iteration too—perfectly designed to sit in crook of your arm, be carried from the top, or even sling over your shoulder with the hidden shoulder strap. Could this be a stronger contender for the perfect everyday bag? I'm inclined to say so.
As the proud owner of not only the DeMellier Tokyo bag but also the Capri basket, the Hudson is next on my list (should it stay in stock for long enough). So consider this your warning—good bags don't come along often, and if you're in a "new season, new bag" kind of mood, keep scrolling to see and shop DeMellier's Hudson bag in every color and more of our favorite styles from the brand too.
Shop the DeMellier Hudson Tote Bag
Doesn't the black look like it cost at least three times its price tag?
The canvas finish paired with bold black leather borders sets this up to be my next spring companion.
Shop More of Our Favourite DeMellier Bags
I fell for the east-west silhouette from the moment I saw it.
A cute mini crossbody for the busy days you need your hands free.
There's something so dreamy about this style in cream.
I can't wait to wear this with my spring dresses.
This post was published at an earlier date and has since been updated.

Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content. In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
-
Your Ultimate Spring Shopping Spree: 54 Arrivals From COS, Ssense, Steve Madden, and More
All your favorites are here.
By Natalie Gray Herder
-
It's Spreading: Every Day, Another Chic L.A. Fashion Person Is Seen Wearing This Black Pants Trend With Ballet Flats
French girls also approve.
By Eliza Huber
-
Everything You Need to Know Ahead of the 2025 WNBA Season
From the league's newest additions to its juiciest storylines.
By Eliza Huber
-
Big Bags Are Back—These 10 Totes Prove You Don't Have to Sacrifice Style for Space
These options were handpicked by a group of very fashionable people.
By Sierra Mayhew
-
These $30 Gap Sandals Are Just as Cool as the $650 Pair That's Been on My Mind Since Last Spring
They are currently on sale for just $17.
By Jennifer Camp Forbes
-
The $50 Nordstrom Shoes I'm Buying to Mimic Hailey Bieber's Summery Toteme Look
The resemblance is uncanny.
By Nikki Chwatt
-
Got Taste? I Picked 37 Revolve Items Just for You
Enjoy.
By Eliza Huber
-
It's True—These "Tacky" Color Trends Will Be Considered Chic Again Come Fall 2025
Just go with me on this one.
By Eliza Huber
-
Just In: WWW Readers Are Most Interested in These Handbags
A few brands took all the top spots.
By Chichi Offor
-
Just Some Really Good Buys for Spring—That's All
Thank me later.
By Eliza Huber