Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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I’m a Senior Shopping Editor—These Elevated Yet Affordable Nordstrom and Old Navy Fall Picks Have My Attention
Just about everything is under $100.
By Jennifer Camp Forbes
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I'm Planning Ahead—These 6 Chic Bags Would Make the Perfect Gift This Holiday Season
I wouldn’t be complaining if they showed up on my doorstep.
By Sierra Mayhew
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10 Trends Set to Define Spring 2026 Fashion
Explore our deep dive into the top trends from the runways.
By Eliza Huber
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A First-of-Its-Kind Collaboration: Introducing New Balance x TAG Heuer
"It's a true partnership—something that we've been building over time together."
By Eliza Huber
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Step Aside, Butter Yellow, Burgundy, and Baby Pink—2026's It Color Has Just Arrived
Refreshingly good.
By Anna LaPlaca
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Sophisticated Women in Paris, New York, and London Will Be Wearing These Luxury Items All Winter
Only speaking facts.
By Eliza Huber
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If I Had an Amex Black Card, These Are the Jaw-Dropping Fashion Items I Would Buy for Fall
You deserve to splurge.
By Kerane Marcellus
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The State of Style in 2026: Color, Prep, and the End of Quiet Luxury
Discover the global influences that are shaping modern fashion trends for 2025 and 2026.
By Anna LaPlaca