Victoria's Secret Pink x LoveShackFancy Is the Only Collab Gen Zers and Millennials Are Equally in Love With

When done right, a good collab can create fashion magic. It can tap into the cultural zeitgeist (Banana Republic x The White Lotus), generate international excitement (J.Crew x Rouje), and capitalize on celebrity appeal (Gap x Béis). The newest collab on my radar, Victoria's Secret Pink x LoveShackFancy, is well on its way to becoming fashion's most talked-about partnership.
The collection includes pajamas, ruched dresses, sweatpants, underwear, leggings, makeup bags, keychains, tote bags, T-shirts, and more. "The Pink x LoveShackFancy collection brings together the best of both brands—celebrating confidence-boosting style, friendship, fun, and, of course, our shared love of pink," said Ali Dillon, president at Victoria's Secret Pink. "We're excited to offer fan-favorite styles with LoveShackFancy's signature romantic twist and bring back nostalgic pieces from our archives. Designed to spark joy and real-life moments, this collection is perfect for taking you from high summer fun to back-to-campus style." Scroll down to shop my favorite pieces from the collab.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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