I Popped Into COS on My Lunch Break and Tried On 3 Incredible Dresses

Considered, thoughtful, picky—however you describe it, I'm pretty hard to please when it comes to dresses. As a long-standing fan of trousers, I find it takes something particularly special to break me out of a jeans look, and COS has just proved it's up to the challenge. On a recent trip to explore the high street (for research purposes, of course) I found the brand had recently refreshed its dress collection for summer 2024, and three styles in particular seriously impressed.
By now you'll be well aware of our adoration for the high street, with particular brands renowned for select pieces. Need a great black blazer? Head to Arket. Looking for forever denim? & Other Stories is your answer. But COS continues to be a standout for excelling in almost all categories. There's high-end-looking tailoring, cult bags that continue to sell out year after year, impeccable footwear that I've already declared to be the shoe of the summer, and now my attention has been piqued by its dress collection. From floaty everyday styles to elegant evening pieces, these are the 3 COS dresses I think will sell out first.
Keep scrolling to see the 3 COS dresses ready to join your summer 2024 wardrobe.
1. THE COS GATHERED-WAIST MIDI DRESS
Style Notes: I was surprised to be so drawn to a pink style, but the specific sugary shade felt like the perfect injection of colour for summer days. Featuring intricate ruching, the back has a subtle v-shape detail with adjustable straps which can be tied to the perfect length for the wearer. Whilst more of a maxi than a midi on me (I'm 5'2") this only added to the elegant appeal. Oh, and yes, it has pockets! Here I tried a size 36 but as you can adjust the ties at the back I might go for the 34.
SHOP THE DRESS:
2. THE COS DROPPED-WAIST MAXI DRESS
Style Notes: As soon as this dropped online I knew I had to get my hands on it. Every detail from the dropped waist to the delicate pleated skirt to the scoop neckline is carefully considered to create an endlessly sophisticated piece. Honestly, it would be hard to guess this was from the high street. The top is made from a linen and cotton blend, ideal for the warmer months, whilst the ramie skirt adds a lightness to the silhouette which makes it feel much more expensive than the price tag. Here I'm wearing the size 34.
SHOP THE DRESS:
3. THE COS VOLUMINOUS SLEEVELESS MIDI DRESS
Style Notes: Airy, loose and perfectly minimalist, this COS dress is sure to be a hit this summer. Taking inspiration from the beloved tank dress, COS has added a 2024 edge with a dropped waistline and a wide, relaxed silhouette that gives this dress an easy appeal. Forget spending time figuring out an outfit, this one-and-done dress can be thrown on and just calls for accessories to create a seriously refined look. Here I'm wearing the size small.
SHOP THE DRESS:
SHOP MORE COS DRESSES:

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
-
Keep This Between You and Me: I Just Found a $165 Alt for The Row's Viral and Sold-Out $1300 Heels
You're welcome.
-
These Rich-Looking Pieces Are All Under $100 and Will Transform Your Style Now Through Fall
Affordable and stylish.
-
I Swear By Elegant Outfits—35 Standout Items That Would Fit Right Into My Closet
Here's to a chicer outfit rotation.
-
Too Hot to Think? Try These 33 Chic Summer Finds From Revolve That Basically Style Themselves
Matching sets and lovely lace styles.
-
My Love Language Is Summer Linens and Cottons—J.Crew and Anthropologie Speak It Fluently
Heat-wave approved.
-
What If I Told You My Necklace Wasn't The Row, But $38 and Technically a Bag Charm?
Yes, I said $38.
-
Linens, Trousers, and Button-Downs, Oh My! These 30 Banana Republic Sale Picks Are Summer Magic
Up to 60% off.
-
My Mom Somehow Always Finds the Best Items at Walmart—Here's What She Sent Me to Buy
Yes, I was surprised too.