If this past year has proven anything, it's that the ethos of Brat isn't just about one summer. It's a lifelong pursuit. Now, you can have a "Party 4 U" in your day-to-day life anytime you please. Charli XCX and Converse have doubled down on the ultimate party girl vibes by giving Converse's legacy shoe style—the Chuck Taylor All Star—the Brat treatment through the customizable By You experience. Yes, you heard that correctly. You can now put your spin on the iconic Chuck Taylor All Star shoes with Charli XCX–inspired customizations.
We got a chance to chat with Charli ahead of the launch, and she gushed about collaborating with Converse and the impact of fashion in her life. "Fashion is such an important part of my life and my creativity. It is so immediate. You can communicate how you feel instantly. It's why I love it so much. I'm always thinking about clothes and how they fit into the world I'm creating, so working with Converse in this way felt natural and fun," she explained.
The By You experience is designed to bring a little piece of Charli XCX's iconic aesthetic home. Each pair comes with grungy details, such as a distressed trompe l'oeil print. You can select between five colorways inspired by her go-to pairs of Converse, including Brown Rice, Winter Sky, and Bridal Rose. On top of that, customers can add lyrical accents and other Brat-coded details.
Charli dished on how all the aspects of this collaboration make it such a natural extension of all things Brat. "The distressed detail being printed on the shoe rather than being distressed fabric encourages people to destroy the shoe themselves," she said. "The 'party girl' logo being on the floor and constantly walked all over is, again, very of the Brat ethos. It's all very interactive, and you can make it your own."
For those looking to get their hands on this one-of-a-kind collaboration, By You is available to shop online today at Converse.com. If any styles pique your interest, there isn't a lot of time to ponder. The Charli XCX–inspired designs and custom details are only available through August 7.
Shop Converse x Charli XCX by You
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