With 2025’s arrival on the horizon, a feeling of newness is in the air.
Over the coming months, we can expect an influx of new collections, fresh trends taking hold and plenty of unexpected styling (I’m looking at you, bows upon bows) to appear just as they did this year.
Whilst I’m intrigued to see what the runways have in store for us and which microtrends will arise in various European cities, I’m taking this moment of pause before January arrives to look back at the year we've had. In 2024, there was a distinct movement in fashion that focused on a return to classic dressing and a general quietening, with high-end designers and high-street brands alike putting more focus on foundational pieces.
In turn, a few key items quickly proved that they have serious staying power in our wardrobes, so before we dive head-first into the new-in sections, a selection of pieces that ruled in 2024 deserve consideration for our future wardrobes.
I dug into the data to consolidate the best-selling items of 2024, all of which have already proven their ability to withstand moving trends, faced changing seasons and gained their credentials as smart buys for 2025. Take classic tailored trousers that adjust to office looks, casual weekends and evening attire without breaking a metaphorical sweat; or a sleek bag, intricate in design but classic in form that makes a statement every time it's carried, and then there are super-simple classics like the perfect T-shirt that guarantee so much wear.
So before we indulge in all that the new year has to offer, these are the best-selling buys of 2024, ready and waiting to be part of your 2025 looks.
Shop the Best-Selling Fashion Items of 2024:
Classic in shade, oversized in silhouette and timeless enough to withstand moving trends, it's no surprise that our readers have honed in on this stellar coat.
With Nothing Underneath is dedicated to excellent shirts, and there's an array of colours and patterns to choose from.
This Arket jumper was actually first released in 2023, but in new shades, it became one of the most-bought pieces of 2024.
Arket's Cloud jeans were big news this year, and I predict this deeper blue shade will take over in 2025.
2024 was the year of the flats, and few feel as timeless and versatile as this buckled ballet pair.
Simple it may be, but all great wardrobes include a Great White Tee.
I've tried these on and can confirm they live up to the hype.
Bottega's Andiamo bag has been spotted on the arms of Dakota Johnson, Hailey Bieber, Rosie Huntington-Whiteley… the list goes on.
Technically, the coat version of this was the real best-seller, but as that's sold out and the Tommie Jacket was still a fan favourite, I've included it instead.
Our readers know that the finer details can make a simple top seriously good, and the scoop neckline and thick straps of this one made it a hit.
A forever favourite that will work hard in your wardrobe no matter the year.
A super-popular bag in the colour of the year? No wonder it made the list.
2024 brought barrel-leg jeans to the fore, and COS's Arch style is the standout pair that fashion people (and our editors) wear on repeat.
If a great coat is missing from your wardrobe, look to this & Other Stories wool design. It comes in this soft taupe shade as well as deep khaki, sleek navy and classic black.
A classic black dress features in all the best wardrobes, and this one can easily be dressed up or down for day or night. Trust me: I've put together four outfits with it.
The tennis bracelet has officially returned as a classic feature of any great wrist stack.
Luxurious cashmere was a key buy this year, and few styles were as popular as Reformation's Clara cardigan. Currently, I have this in two colours: bold red and rich cocoa.
No matter the year, I predict we will see this practical yet sleek crossbody on every best-seller list.
Bring a contemporary edge to your 2025 looks with these best-selling barrel jeans from Free People.
It should come as no surprise that the new colourway of Toteme's Scarf Jacket reached serious heights this year.
Affordable, versatile and polished—I predict these trousers will be a success next year too.
Years later, fashion people continue to turn to Loewe's Puzzle Bag for an anti-trend investment bag that does it all.
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