I Mostly Shop for Prescription Glasses Online—4 Retailers That Sell *Actually* Cute Frames

As an avid glasses wearer who happens to be a fashion editor, I take my eyewear seriously. I’m always on the hunt for stylish prescription glasses and sunglasses so I can feel confident in my options for styling my day-to-day looks. After many years of buying glasses, I found the most interesting range of chic, fashion-forward frames online compared to traditional brick-and-mortar optometry stores.
If you need some beautiful prescription glasses, you’ve come to the right place. I’ve broken down the most popular online prescription glasses and sunglasses retailers and hand-picked some frames from each worth shopping. Keep scrolling to uncover my handy-dandy guide to four online prescription glasses retailers that sell cute and affordable frames.
Eyebuydirect
Eyebuydirect is an impressive online shop that regularly releases new, trendy collections. You can shop for anything from the in-house brand's ultra-stylish eyeglasses and prescription sunglasses to premium designer brands (Ralph Lauren, Ray-Ban, Oakley, etc.) at an affordable price point. Over the years, I've personally ordered a handful of glasses from Eyebuydirect, and I've loved each pair.
The brand specializes in having the perfect mix of in-stock styles from innovative and cool to classic, traditional frames that last.
Highlight:
There are many options for under $50.
If you're in a rush, you can filter for glasses with a two-day delivery option.
Virtual try-on is available to get a feel for a style you're unsure about.
Customer Review:
"I appreciate the ease of finding new glasses and different styles. The website is really user-friendly, and the prices are super affordable. I appreciate the camera function, which allows my friends and I to get a better idea of the right fit for me. It's always super exciting trying out a new style, and Eyebuydirect takes away the nervousness!"
Warby Parker
If you're looking for chic, designer-quality frames without the price tag, then Warby Parker is worth checking out. This brand has become a mainstay amongst the fashion set with its fashion-forward yet high-quality frames. The brand has even partnered with stylish folks such as Emma Chamberlain and Leandra Medine. Price-wise, Warby Parker glasses mostly hit the under-$150 price point, with a substantial amount of those sitting at under $100 for a fully functional pair of prescription frames. Sunglasses are available as well. Warby is known for its in-home try-on option, although the brand also has a virtual try-on option. Out of all the options listed, Warby is the only one with brick-and-mortar locations and in-person eye exams.
Highlight:
Designer-quality frames without the price tag.
Warby is known for its in-home try-on option, where you test five frames at a time in the comfort of your own home.
Warby is the only one with brick-and-mortar locations and in-person eye exams.
Customer Reviews:
"The customer service is very helpful and listens [s] to your issues with your glasses. Also, the website has gotten an improvement in [its] look. The selection to choose from frame is so vast and stylish. I love the price, and now it has a feature if you want your glasses faster, you can pay via Fede,x and your glasses get here within four days."
Zenni Optical
While buying glasses online is generally pretty affordable, Zenni Optical offers the most inexpensive pairs. It still offers a range of styles that are a mix of classic and trendy, but you're rarely paying over $50 for a pair of glasses. I think this retailer is great for those on a tight budget.
Highlight:
There are over 1300 pairs of glasses that are $30 or under for sale on Zenni's website.
The virtual match tool makes finding the right pair for you that much more seamless.
Customer Review:
"The customer service is very helpful and listens to your issues with your glasses. Also, the website has gotten an improvement in its look. The selection to choose from frame is so vast and stylish. I love the price and now it has a feature if you want your glasses faster, you can pay via Fedex, and your glasses get here within four days."
Glasses USA
Glasses USA sells very affordable prescription frames from its self-branded line and also stocks third-party designer glasses. Some of the designer brands included online are well-known labels such as Ray-Ban, Oakley, Gucci, Tom Ford, Coach, and many more. With over 9000 frame options, it's hard to scroll through and not find something to your liking.
Highlight:
You can use the brand's prescription scanner tool to scan a current pair of glasses to figure out the exact prescription to utilize the same information to get another pair.
If you need help picking a style, the Pairfect Match quiz is a useful tool for providing great recommendations.
Customer Review:
"I liked seeing reviews and having pictures with multiple angles as well as customer pictures. It eased the anxiety of buying something sight unseen as well as having a warranty and a return policy. The website did a good job of pointing me towards frames that I liked and at better prices than many competitors."

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
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