Amazon Prime Day officially begins on July 8 and runs through July 11, but so many early access discounts are already starting for members only—and they're good. Right now, there’s up to 35% off a range of Amazon’s in-house brands, including Amazon Essentials.
Starting at $12, you'll find summer staples like dresses, swimwear, and easy wardrobe upgrades. I usually use this time to stock up on essentials to refresh my top drawer—like socks, underwear, and other everyday basics I'll wear year-round.
If you’re hoping to pick up a few things without scrolling through thousands of pages once the main sale begins, this is a good place to start.
From the viral Qinsen dress to one of my all-time-favorite skirts, here are 15 pieces worth seeing before the full Prime Day goes live.
The viral Qinsen dress.
Which also comes in tank-top form.
I love the one-shoulder top.
Amazon's The Drop line is on sale.
I have this swim skirt in white and black.
Boatnecks always look chic.
A slip dress in the summer.
Smocked dresses feel so effortless.
Whenever underwear goes on sale, I like to buy a pack.
This material reminds me of Skims.
The long-sleeve version for fall and winter.
If you've been considering mesh flats.
This comes in so many colors.
Tons of swimwear is on sale.
The matching tie-side bottom.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret SkippingElevated basics, celeb dupes, luxe-like styles, and more on sale.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This YearThe sale ends today.
-
Last Call: These 5 Amazon Prime Deals Are the Best of the BestIt's your last chance to get these amazing styles for less.
-
These Are the Sporty Basics Fashion People Wear for Summer—and They're All on Sale for Amazon Prime DayDiscounted until tomorrow.
-
No Joke: Kate Middleton's Favorite Sneaker Brand Is on Sale for Amazon Prime DayThese shoes are bound to sell out.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)And they're on sale right now on Amazon.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025Refresh your shoe closet for les
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My AttentionChic, practical, and affordable.
