Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items

We've all been there—late-night doomscrolling and shopping on social media when you get the sudden urge to buy everything you see just because it's on sale. While it might not be the smartest financial decision I've ever made, I've learned how to be smart about my impulsive shopping, focusing on adding things to my closet I've wanted forever or thinking about how they'll work with the rest of my wardrobe. Although I've been guilty once or twice of going buck wild during Amazon's Prime Big Deal Days sales in the past, I've practiced restraint this year… until now.
During the October Prime Day sale, I've already stocked up on my favorite jeans, coats, intimates, and travel accessories, but after scrolling through the pages of deals one last time, I've found a few irresistible items I had to add to my shopping cart. Since Amazon's Prime Big Deal Days sale ends today, October 9, I'm rushing to the checkout line before these discounts go away. Here, shop 23 last-minute items you'll have zero regrets about, from an heirloom-worthy tennis bracelet to a great fall teddy coat.
I already have this jacket in black, and now that it's deeply discounted in this rich caramel, I can't resist.
This leather miniskirt would be so chic with a pair of burgundy tights.
If you love the look of a diamond tennis bracelet but not the high price tag, look no further than this under-$100 alt.
Pick your jaw up off of the ground—this sub-$30 deal isn't going to last forever.
If a French woman was buying from the Amazon sale, I'm sure she'd add a few of these to her cart.
If you're more of a leather-blazer gal, this croc-effect jacket is calling your name.
Another pretty pair of fall shoes I'm trying to scroll away from so I don't buy them in an instant.
Vogue Eyewear is the one gatekept sunglasses brand fashion editors hate to reveal when they get asked where their sunnies are from.
If you're looking to invest in a forever watch this fall, look no further than this luxe Fossil find.
A daily white T-shirt you won't be disappointed by.
This is your sign to refresh your underwear drawer with this low-priced pack. Each pair comes out to just $2.50!
Buy your loved one (or yourself!) a luxe jewelry piece on sale for the holidays.
Who cares that this jacket is from the men's section? It's so chic.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
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