Anyone who’s shopped for trainers lately will know it’s a crowded market dominated by a small handful of heavyweight brands. But, every so often, a fresh name breaks through the noise, offering up silhouettes and colourways that strike a chord. That’s exactly what’s happening with a rising trainer brand I keep spotting on the Instagram and on the feet of stylish Londoners.
It’s not Nike. It’s not Adidas. Victoria is the underrated shoe label, heralding from Spain, that's gaining traction this season. Taking off with its slim-line, low-profile designs and wide spectrum of colour options, I’ve seen fashion people reaching for playful shades of blue and green, alongside more muted beige and grey tones for everyday wear.
With summer's abrupt arrival, this brand has broken through at the perfect time. Style the trainers with your favourite denim during the season's cooler days, before swapping to linen shorts or cotton dresses when the heat rises.
While the gum-sole pairs seem to be the front-runner amongst style insiders, the brand also offers chunkier, cushioned options that can see you through high-step-count days with ease. And with most styles coming in at under £100, it sits in the same price bracket as the likes of New Balance but with the kudos of it being a niche label. Needless to say, I have a feeling Victoria trainers are poised to make serious waves in the months ahead.
Scroll on to shop Victoria trainers below.
SHOP VICTORIA TRAINERS:
Every great wardrobe starts with simple white trainers.
The gum-sole design ensures a comfortable stride.
Add a pop of colour to your summer rotation.
Style this with an all-black look for a sleek, considered ensemble.
These also come in white.
Chunky trainers are the easiest way to liven up a billowy cotton dress.
The rich navy shade makes this so easy to slip into a capsule wardrobe.
This also comes in 10 other shades.
-
If You Want to Look Like a Chic Fashion Person, Wear This Shoe Trend With Cropped PantsSelena Gomez is on board.
-
Hailey Bieber's Sneakers and Favorite Sandal Styles Are Under $100 at Nordstrom RNScoop them up while they're on sale.
-
Did Foot-Jewelry Shoes Just Become the Biggest Trend of 2025?Anklets and toe rings are on hiatus.
-
This Fall, Say Goodbye to Ballerinas Because This New Flat-Shoe Trend Is Taking Its PlaceAnd it's even more sophisticated.
-
The Results Are In: These Are the Designer Shoes Dominating Summer 2025Sneakers, sandals, and more.
-
All Five Toes Are In—5 "Weird" Shoe Trends to Try This SummerChic foot pics loading here.
-
I Swear By Elegant Outfits—35 Standout Items That Would Fit Right Into My ClosetHere's to a chicer outfit rotation.
-
Low-Rise Jeans and Ballet Flats Look Dated Compared to This Trending Jeans-and-Sneaker ComboConfirmed by Dakota Johnson and Natalie Portman.
