Hold Up: There's a Controversial New It Trainer in Town, and Celebs Are Already Hooked

Although they originally started as a functional sports shoe, trainers have solidified themselves as a staple in almost every fashion person’s wardrobe. Both comfortable and stylish, trainers have the ability to change the tone of your look in a way no other shoe can, and as someone who practically lives in them all year round, I’m always on the lookout for emerging trends, colours and styles to add to my collection. From Adidas' cult Sambas to New Balance 530s, sporty trainers have become a key part of all my summer outfits. However, I never expected this particular trainer brand to win me over, let alone celebs and influencers.
Designed as a running shoe, On's Cloud Mesh Sneakers have an interesting-looking sole made of ventilation holes intended to add cushion and support when you're pounding the pavements or paths. This, in turn, makes them the perfect pick for those who love adding an elevated chunky trainer to their outfits. It seems many people are after just that, too, as the sneakers have been all over my Instagram feed recently, worn not only as typical sports gear but as a stylish option for casual looks too. Although I wasn't fully convinced at first, the more I see these polarising sneakers on the fashion scene, I'm slowly becoming convinced that they just might be the playful touch my summer wardrobe needs.
On uses something called CloudTec technology in its sneakers to help them absorb impact for long-wearing, all-day comfort. Available in a myriad of colourways and designs, the Zurich-based brand managed to bag itself a chic collab with Loewe at the end of last year (which, to be honest, has only further convinced me I want a pair for myself).
Genuinely, not a day goes by when I don't see people in London wearing these trainers on my commute. Whether you rate them for running purposes only or are tempted to see how they work with your everyday outfits, scroll on to see how celebrities and fashion influencers are styling these divisive trainers, then shop the pairs that might have won me over for summer…
How to Style On Mesh Sneakers
Styling her green On Mesh Sneakers with lightweight cargos and a classic tank top, Michelle Li shows that they're not just for sports.
EmRata proves that a bold-coloured trainer can add a playful twist to any monochrome outfit. Simply add a chic pair of sunglasses for that off-duty-model look we all love.
Grece Ghanem shows us how to wear the trainers as casual athleisure, pairing them with a comfy hoodie and colourful leggings.
J.Lo's On sneakers add an elevated twist to the usual jeans and T-shirt combo I find myself in year-round.
Shop On Mesh Sneakers:

As WWW UK’s editorial assistant, Brittany focuses on creating compelling fashion and beauty content for site. She supports the fashion team on shoots and with styling, and works closely with the Managing Editor on recurring columns and franchises. She has a passion for all things fashion, beauty and lifestyle related, but is particularly fond of fragrance, with a personal collection to rival any beauty editor's!
Prior to Who What Wear, Brittany worked as the Shopping Assistant at Reach Plc and across a number of publications, including OK!, Notebook, S Mag and The Mirror. In this role, she was responsible for creating on-site beauty and fashion content, compiling shopping grids and filming and editing weekly video content for the brand’s social media account.
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