Here Are the Sweaters You Should Be Shopping at Zara, H&M, and COS
Cold weather is officially here, and that means sweater season is in full swing. I love a cozy, chunky, beautiful knit just as much as the next fashion person. And since it's my job to find the best shopping opportunities for you, I've decided to tackle the online sweater realm in honor of the fall and soon-to-be winter season. I narrowed my search to a few go-to retail hotspots, so ahead, you'll find the best sweater options from Zara, H&M, and COS today.
I've expertly curated a selection that truly works for any budget. There are seriously great options from $25 to $400 that are so stylish and will breathe life into your favorite cold-weather outfits this year and for years to come. Keep scrolling to uncover my retailer-specific picks for the best sweaters.
Best Zara Sweaters 2025
It's no secret that we love a Zara moment here at WWW, and we know you do too. Zara had some seriously impressive sweaters. After digging through so many options, I landed on a versatile selection of some of the best finds. In the mix, you can expect interesting details like contrasting knits, oversize constructions, cropped styles, and polo collared sweaters, among others. The curation below ranges from $59 to $130, which is quite affordable for a solid sweater.
Best H&M Sweaters 2025
Sweater season at H&M is a gold mine for the budget shopper. I've been quite impressed with the brand's options under $50. That said, I've included a range of cool options from $25–$140. On the more luxe end, H&M has pretty mohair-blend options that are perfect if you want a wallet-friendly sweater with an elevated feel. You can expect everything from cable and rib knits to zebra, argyle, and striped prints ahead.
Best COS Sweaters 2025
COS sweaters are probably the best option for shoppers who are looking for an alternative to a luxury brand like the Row. With the utmost elevated feel, silhouettes, and fabrications, COS sweaters are pure sophistication. While there are a few items for under $150, many of the sweaters are in the $250–400 price point, making some of these styles a little bit of an investment for the budget shopper. That said, if these are in your price range, you'll be more than pleased and love each item for years to come.

Chinazor "Chichi" Offor is a Georgia-born, Los Angeles–based associate editor who relocated from Brooklyn, New York, and joined Who What Wear's West Coast office in 2022. At WWW, she utilizes over 10 years of editorial experience to dish out shopping advice to the masses and analyze key pop-cultural moments. Chichi previously worked at Refinery29, where she helped revolutionize the brand’s plus-size and inclusive fashion coverage. In her spare time, she’s keeping up with the latest movie releases, enjoying a relaxing day at the spa, or obsessing over her latest ADHD-fueled hyperfixation (e.g., Jesse McCartney's underrated career, the negative effects of bicoastal intellectual elitism, and Gen Z’s loneliness epidemic). You can find her online @thechichio on Instagram.
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