Everywhere I Look, Cool Londoners Are Wearing This Subtly Chic Jumper Trend

As a winter baby, there's nothing I love more than a bright and frosty day. Refreshed by a vivid blue sky accompanied by a brisk breeze, I find that this time of year ensures the most beautiful scenes outside, as well as the cosiest settings inside.
Excited by all things wintery, I'm a huge fan of a great knit, and this season, I've noticed a fresh silhouette thriving on the style scene. Slotting into the wardrobes of those I look to for winter outfit inspiration, this season Londoners are swapping out their crew necks for the collared-jumper trend.
Decidedly more casual than its round-neck equivalents, collared jumpers impart a more relaxed energy into an outfit whilst giving your look a sporty touch, which feels very on trend for 2025. Taking influence from the polo-jumper trend that follows a similar design, these jumpers feature a neat collar finish, often accompanied by button detailing or a V-neck silhouette.
A favourite within fashion circles for those who want a relaxed, everyday knit, this growing trend styles especially well with the straight-leg jeans we often reach for throughout the winter months whilst also looking chic paired with a smart tailored trouser.
Picking up across high-street stores and designer brands alike, many of my favourites have begun to adopt the trend. H&M's easy wool-blend version has already made its way into Lila Moss's wardrobe, whilst Marks & Spencer, Arket and Khaite also stock chic iterations.
Read on to discover the trend and shop our favourite collared jumpers below.
SHOP OUR EDIT OF THE BEST COLLARED JUMPERS:
The cashmere composition gives this a supremely soft finish.
The burgundy colour trend is taking off right now.
Khaite masters elevated knitwear every time.
This light-beige shade is so easy to slot into a capsule wardrobe.
This fine-knit design is perfect for winter layering.

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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