Louis Vuitton Just Turned Its Iconic Checkerboard Pattern Into Fine Jewelry

How do you make a 136-year-old pattern feel fresh? For Louis Vuitton Artistic Director of Watches and Jewelry Francesca Amfitheatrof, that means turning the house's signature checkerboard motif from 1888, known as Damier, into a new fine-jewelry line. "It is a diamond collection that is not just about the stones but the pattern that they create," Amfitheatrof said in a statement. At its inception, the design was used for trunks and luggage, but today you can also spot the unmistakable checks on Louis Vuitton handbags, wallets, belts, jackets, pants, skirts, hats, ties, and other pieces. With the introduction of the new Le Damier de Louis Vuitton fine-jewelry collection, I'd argue that the famous checkerboard pattern has never looked chicer in its entire history.
"Le Damier de Louis Vuitton is the creation of a new era, a modern collection designed to last forever," Amfitheatrof said in a statement. Available in white or yellow gold, the collection consists of 12 pieces: seven rings, one pair of earrings, three bracelets, and a necklace. Each piece is unquestionably elegant, but if my family is listening, I'd like one of the rings for my birthday, please. "Emanating a pure and dynamic energy, the ring is the cornerstone of the collection—a crowning inspiration that's instantly contemporary, impactful, and unisex," the house said in a statement. Scroll down to preview the just-announced Le Damier de Louis Vuitton collection.
Preview the Full Collection
1. Rings
Louis Vuitton describes the rings as the collection's "mainstays," so customers will no doubt make a beeline for them. The rings come in three different widths and two different materials (yellow gold and white gold), making them perfect for stacking.
2. Bracelets
"I thought about the classic tennis bracelet—always in motion and always on your wrist," Amfitheatrof said in a statement. The bracelets, like the entire collection, were specifically designed to be comfortable. "Exquisitely crafted for a unique fluidity and continuity, the pieces wear like a second skin, not unlike the softest knitwear," the brand explained.
3. Earrings
The collection's dainty earrings are sure to be a hit with Louis Vuitton's fine-jewelry customers. "Le Damier de Louis Vuitton embodies what modern jewelry is all about," Amfitheatrof said.
4. Necklace
"The collection also includes a chic, single round pendant studded with diamonds, set on a slim yellow gold chain," Louis Vuitton said in a press release. It's only a matter of time before this necklace is spotted on the red carpet.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.