Last night, I was winding down my evening with a scroll through Instagram, vaguely looking out for some style inspiration to take me into the new season on the front foot.
Gauzy layers, pastel tones and structured silhouettes all made it into my Saved folder, but the item that struck me the most? The Row's 90's Bag. Although this bag has been around for some time, the brand paused production after the pouch experienced a particularly poignant period of popularity (something my US colleague warns might happen with the brand's most-wanted Margaux tote). Driven to maintain the air of exclusivity, the covetable bag then became incredibly tricky to track down. But now it's back, and its quiet elegance is slipping into some of the most stylish wardrobes.
The Row's 90's Bag is a masterclass in restraint: a small and considered top-handle silhouette with a softly rounded finish, designed to carry just the essentials. Unlike other styles, it’s meant to be held in your clutches, nestled in the crook of your arm, or looped around your shoulder. Its slightly slouchy structure adds a relaxed, undone elegance—the kind only the Olsen twins could dream up.
Unsurprisingly, the bag is currently out of stock on The Row’s website, but I’ve tracked it down across different stockists. MyTheresa carries it in a rich cognac shade, Ssense stocks a classic black version and Selfridges has a striking red style that I can't believe is still available.
Effortlessly versatile, The Row's 90's Bag pairs just as seamlessly with a draped evening dress as with casual denim, instantly elevating a simple jeans-and-tee combination or lending polish to tailored trousers and skirts.
At £1020, the bag sits at the lower end of The Row's price points. Whilst not exactly affordable, it becomes more so when you compare it to some of the brand's other iconic bags. What's more, the sleek shoulder bag makes its case from a cost-per-wear angle, styling well with the neutral staples that make up a reliable capsule wardrobe, as well as the more vibrant pieces you save for special occasions.
As The Row continues to perfect the art of wardrobe-defining accessories, this one is undoubtedly next in line. Read on to discover the 90's Bag.
SHOP THE ROW'S 90's SHOULDER BAG:
Loop it over your shoulder or hold it in your clutches.
This warm brown hue is so easy to slip into a capsule wardrobe.
Style this with a monochrome look for a chic and sophisticated result.
Add a pop of colour to your spring wardrobe.
This warm caramel shade goes so well with other natural tones like chocolate brown and beige.
SHOP OUR OTHER FAVOURITE BAGS FROM THE ROW:
This also comes in olive green and beige.
The structured design is perfect for the office.
This tiny tote is perfect for daily use.
The slouchy silhouette gives this an effortlesly elegant finish.
I haven't found a chicer weekend bag.
I'm banking this ahead of summer party season.
-
Since the Margaux Is Nowhere to Be Found, This Is the The Row Bag We're Buying InsteadIt's also a forever piece.
-
More Elegant Than a Shoulder Bag, More Casual Than a Clutch—the Bag Trend Only Chic People Know AboutNow, you do too.
-
The Best Elevated Basics to Shop If You Love The Row, According to a StylistSo chic.
-
J.Law and Ashley Olsen Agree: This $33,000 Bag Is Chicer Than a MargauxNo wonder it's so hard to find one for sale.
-
So Long, Shoulder Bags—Everyone I Know Is Opting for This Sophisticated '60s StyleAccording to celebs and the runways, that is.
-
The Chic 2025 Bag Trend That Ashley Olsen Was Already Wearing a Decade AgoAhead of the fashion curve, per usual.
-
No Seriously, These 7 Elevated Summer Pieces Always Get Me ComplimentsI plan to wear these on repeat.
-
My Friend Says I Look *So Rich* When I Wear Spring Outfits With These 6 Key PiecesBring on the confidence boost.
