More Elegant Than a Shoulder Bag, More Casual Than a Clutch—the Bag Trend Only Chic People Know About

Collage of women wearing the pouch handbag trend.

If I had to describe the ethos behind how the chicest people are getting dressed right now, I'd say casual elegance is the overall mood. The growing aesthetic, so to speak, is defined by outfits that have a whiff of sophistication but are worn in a very nonchalant, effortless way. Think beautiful draped tops and floor-sweeping maxi skirts that are finished off with a drawstring pouch bag instead of a handbag that's as stuffy as a clutch or a top-handle style.

In fact, pouch bags specifically are a through line linking many of the casually elegant outfits I'm talking about. You see, these bags occupy a sweet spot between relaxed and polished. A pouch bag is not for when you're going for full-on cocktail or black-tie attire where you'd otherwise reach for a sleek clutch, but it's also a little fancier than a shoulder bag that so often feels like a daytime-only piece. The concept of day-to-night dressing gets thrown around a lot in the digital space, but dare I say this is one trend that actually can bridge the gap between sunup and sundown? Based on how the tastemakers below are styling theirs (largely from accessories label Ayllón), I think you'll agree.

Ahead, meet the drawstring pouch bags that everyone with good style is carrying right now.

On Fashion People

Woman wearing the pouch handbag trend.

(Image credit: @courtneygrow)

This is the perfect example of the casually elegant outfits I'm talking about. It's easy and down-to-earth but still so ethereal thanks, in part, to the addition of a drawstring pouch.

Woman wearing the pouch handbag trend.

(Image credit: @silviadusci)

Classic pieces like a black blazer and white skirt are the ultimate canvas for a great bag.

Woman wearing the pouch handbag trend.

(Image credit: @vikilefevre)

The whole vibe of this outfit is easily shifted based on which bag it's paired with. A shoulder bag would bring it firmly into the daytime while a clutch could make it work for a dinner event. A pouch bag, however, is the chameleon piece that ensures it can do either of those or anything in between.

Christina Grasso wearing the pouch bag trend.

(Image credit: @thepouf)

Here's proof that a pouch can easily be a daytime bag for when you only need to bring along the essentials.

Woman wearing the pouch handbag trend.

(Image credit: @andrea____ricci)

Of course, pouches naturally have an eveningwear feel to them, so they're right at home with a dramatic gown and opera gloves.

Woman wearing the pouch handbag trend.

(Image credit: @laurareilly____)

They bring loads of personality to even the most pared-back outfits.

Woman wearing the pouch handbag trend.

(Image credit: @dawn.tan)

Artsy accessories like a scarf belt and beaded necklace are a match made in heaven with a little drawstring bag.

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Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.