Jennie Stars in the New Chanel 25 Handbag Campaign

published 25 March 2025

What's better than one world-famous pop star? How about two? Dua Lipa was previously announced as the face of the Chanel 25 handbag campaign, and now another one of music's biggest names is joining her: Jennie. The Blackpink star, now embarking on a successful solo career, fronts Chanel's newest campaign for the iconic 25 handbag, and the photos immediately earned a place on my spring mood board.

"The Chanel 25 handbag symbolizes freedom of movement," Jennie explained in a statement. "It adapts to my various situations and lifestyles, offering flexibility and comfort while allowing me to express my unique style in a different way. It's the perfect bag to carry comfortably and effortlessly on a daily basis, anytime and anywhere. It's so practical and essential for traveling abroad and for work."

Scroll down to see Jennie's new campaign and shop the handbags.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.