Zara Just Tapped Stefano Pilati for Its Most Elegant Collection to Date

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If you had any doubt that Zara could go high fashion, the retailer's newest campaign will surely squash it. Zara just brought together three of the industry's most prominent professionals: Italian designer Stefano Pilati (the creative director of Yves Saint Laurent from 2004 to 2012), model Gisele Bündchen, and photographer Steve Meisel. Pilati came on board to design a new collection of clothes and accessories for Zara, while Bündchen modeled in the accompanying campaign and Meisel photographed it.

"A quiet sensuality is expounded through tailoring and fluidity, while a focus on silhouette, fabrication, and cut result in pieces with eternality at their core," Zara said in a statement. Mark your calendars, because the collection launches online on October 3. In the meantime, scroll down to see the campaign images starring Bündchen and Stefano Pilati himself.

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)

Gisele Bündchen poses in black-and-white images for a Zara campaign

(Image credit: Steven Meisel/Courtesy of Zara)
Erin Fitzpatrick
Erin Fitzpatrick
Associate Director, Fashion News

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.

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