35 Fall Buys That Everyone With Good Taste Is Buzzing About

They've arrived! After months of waiting, the fall/winter 2025 collections are finally landing in stores, so it's time to report on the best pieces to buy. We may have dissected the runways nearly six months ago, but now, we're actually observing which items are becoming are creating the most buzz, and we're pleased to say that there are a number of pieces that have managed to break through as *the* ones to know. From the IG stories of fashion people to the Substack feeds of your favorite tastemakers, everyone with good taste is talking about these few standout items.
Whether it's the new Alaïa flats that are already in Elsa Hosk's closet and reaching viral status, the tassel belt that everyone will be copying from the fall runways and styling over their coats, or the bright funnel-neck windbreaker that's set to dethrone leather jackets as fall's go-to outer layer, these are the most buzzed-about fashion buys of the moment and they're set to define the fall, if not the rest of 2025. Continue on to see our master list of the forward-looking pieces that are making their mark on style right now.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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