Exclusive: Pritika Swarup Shares Cannes GRWM Diary

The closing ceremony at the annual Cannes Film Festival at Palais des Festivals promise two things: a celebration of great cinema (this year, Sean Baker's Anora was awarded the prestigious Palme d'Or, and the female stars of Emilia Pérez, including Selena Gomez, collectively won Best Actress) and a star-studded red carpet to match. It's a glamorous event for sure, and we keep a close eye on future award-season hopefuls and the stunning fashion moments too.

Speaking of the latter, model and beauty entrepreneur Pritika Swarup—the founder and CEO of the award-winning brand Prakti Beauty—made quite the impression at the final event in a shimmering Zuhair Murad Couture number accompanied by Boucheron jewels. It was Swarup's third appearance at the international fest. While her itinerary this year included the Marcello Mio premiere and a stop at the annual amfAR Gala, it was her third look, a silver sari dress that nods to her South Asian heritage, that really stole the show.

When Swarup agreed to document her "getting ready" process exclusively for Who What Wear, we were over the moon. Not only would we be getting an up-close look at the beautiful Zuhair Murad Couture design and Boucheron jewelry, but she would also be sharing all the details on her glowy beauty look, which happens to be perfect for the warm summer nights ahead.

"Glam prep! Before glamming for a big red carpet event, I always make sure my skin is prepped and moisturized. I love Prakti's SundaSkin Essential Hydrating Serum, which is my favorite all-in-one serum. It leaves my skin incredibly smooth and radiant. In the summer heat, I love keeping my makeup fresh and dewy, letting the natural glow take center stage. It's also a great base for makeup, which was something I prioritized when formulating it. Starting with a healthy base makes all the difference!"

"I love working with my incredible glam team, Andrew Dylan and Soo Park. We wanted a look that felt both polished and effortless, so we went with a high ponytail with a textured wave and a light, shimmery eye that perfectly complements my Zuhair Murad Couture sari dress."

"My product lineup. Tom Ford eye shadows are so luxe. Their rich colors blend beautifully and last all night. No matter what kind of look I'm going for, these shadows always deliver. Detangling can be such a hassle, but the gentle bristles of the Mason Pearson brush effectively remove knots without pulling or damaging my hair. To keep my hair looking flawless throughout the night, we finish off styling with Hair by Sam McKnight hair spray. This lightweight formula provides a strong hold without leaving my hair feeling stiff or crunchy. It's the perfect finishing touch!"

"Fitting before the carpet. My stylist Kristina Askerova and I put a lot of effort into choosing the perfect look that reflects my personal style and truly feels special. Fashion holds profound cultural significance and has the potential to make a powerful statement by celebrating diversity—I always keep this in mind. I chose to wear this stunning Zuhair Murad Couture dress with silver embroidery and draped one-shoulder detail inspired by the sari with Lori Blu shoes perfect for the Palme d'Or ceremony."

"A moment for the jewels. I was so excited to work with the amazing team at Boucheron for all of my looks during the Cannes Film Festival this year. These white diamond jewelry pieces are sophisticated, timeless, and elegant."

"I love my final look! The glam was sophisticated, fresh, and all about glowing skin. It perfectly complements this stunning Zuhair Murad sari dress. Soo nailed the light metallic, wet, shimmery eye, which felt so perfect for a Cannes summer night. Andrew does an amazing, chic textured ponytail. It's sleek and polished but still has a touch of movement."

"Stopped by the Kering suite at the Majestic Hotel before heading to the closing ceremony. It was so lovely to meet the Boucheron team and spend some time together. I'm also in love with this breathtaking view!"

"This look is everything. I had a quick shoot with Gabriele Di Martino before heading to the red carpet. Working with my dear friend Zuhair and the incredible team at Boucheron on this felt so special."

"Obsessed with how this Zuhair Murad Couture sari dress and Boucheron jewelry catch the light so beautifully on the red carpet, making the whole look shimmer."

"The diamonds from Boucheron were perfectly paired with my sari dress—the jewelry elevated the look with its bold and modern aesthetic."

Up Next: more standout red carpet moments from the 2024 Cannes Film Festival.