Sofia Richie Grainge's Jeans Went Viral on TikTok

published 26 October 2024

If you're one of Sofia Richie Grainge's 3.6 million TikTok followers, you might have had one question this week: What jeans was she wearing in her latest video? It was a recurring query in the comments section, with tons of TikTokers desperate to know where they're from. Ask and you shall receive.

In her TikTok, Richie Grainge is wearing Joe's Jeans Margot High-Rise Straight Jeans ($218). She styled them with a plain white tee by The Row, a Saint Laurent Jamie 4.3 Shopping Bag ($3900), and Bonnie and Clyde sunglasses. She completed the look with Saint Laurent loafers in the trendiest color of the moment: burgundy. I have a feeling her jeans will sell like lightning now that they've earned Sofia Richie Grainge's stamp of approval. Scroll down to see her TikTok and shop her jeans before they inevitably sell out.

@sofiagrainge
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Shop Sofia's Exact Jeans and Bag

Joe's Jeans

The Margot High Rise Straight Jeans in Good Eye

Sofie Richie Grainge is about to make these jeans sell out.

Saint Laurent

Jamie 4.3 Shopping Bag

My dream bag.

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Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.