Selena Gomez Wore the Trend Non–Fashion People Just Don't Understand

Is it time to break up with your steamer? The fashion industry has lately been advocating for an intentionally wrinkled look, and Selena Gomez is the latest celebrity to test-drive the trend. Photographed at a Rare Beauty event in New York City this week, she wore a Maticevski dress that sparked confusion on social media, leading some users to comment negatively on the dress's wrinkled appearance. However, it's clear that Gomez and her stylist Erin Walsh knew this dress came pre-rumpled and wanted it that way. They could never make me hate you, Sel!
Another red carpet look was met with similar apprehension: Quinta Brunson's 2024 Emmys dress. At the time, I also noticed social media users commenting that her dress needed to be ironed, while those of us in the know were aware that it looked that way on purpose. Scroll down to see Selena Gomez's newest look as well as other examples of crinkled clothing.
On Selena Gomez: Maticevski dress; Tabayer jewelry
On Selena Gomez: Maticevski dress; Tabayer jewelry; Aspinal of London Midi Mayfair Bag in Ivory Patent Croc ($865)
More Examples of the Intentionally Wrinkled Trend
Quinta Brunson wore an intentionally wrinkled dress to the 2024 Emmys.
Bella Hadid walked the runway for Burberry's S/S 23 show wearing a crinkled satin outfit.
Versace's S/S 23 show also featured fabric that was wrinkled on purpose.
Shop the Trend

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.