Warning: *This* Uncommon Dress Color Will Earn You Heaps of Compliments

From cherry red to butter yellow, food references abound in the fashion world. One phrase that's slightly less common? Avocado green. But that's exactly the hue I'm excited to buy this summer thanks to Meghann Fahy and Reformation. She was just photographed in New York City wearing Reformation's Derin Linen Dress ($198), which comes in a lovely color the brand aptly dubbed Avocado. (It also comes in a light pink hue called Cherry Blossom, but that's not our trend du jour!)
White, black, and navy dresses are certainly classic and deserve a spot in any wardrobe, but these colors don't exactly scream fun. If you want to be a magnet for compliments this summer, might I suggest following in Fahy's footsteps and trying avocado green? I have a feeling you won't regret it. Scroll down to see how Fahy styled her Reformation dress this week and shop the same one before it inevitably sells out.
On Meghann Fahy: Reformation Derin Linen Dress in Avocado ($198)
Shop Meghann Fahy's Exact Dress
Shop the Avocado Color Trend

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
-
The Pretty Dress Trend Everyone Is Skipping Jeans and Trousers For
No really.
-
This Is the Lingerie-Adjacent Dress Trend You'll See on Every Cool Fashion Girl Starting Now
Zoë Kravitz is leading the charge.
-
If the Ease of Jeans and a T-Shirt Came in Dress Form, It Would Look a Lot Like This…
Spotted in Brentwood on Kendall Jenner.
-
This Is *the* Pretty Dress Trend to Wear With Tights and Heels If You Want to Get Compliments This Fall
Trust us.
-
Take It From Olivia Rodrigo: This Fall Dress Trend Will Replace Polka-Dot Ones
You heard it here first.
-
Put Down That Crewneck—*This* Is the Neckline Everyone Everywhere Is Wearing Instead
Throwback.
-
People With Pretty Style Are Already Wearing This Vintagey Fall Dress Trend in L.A.
Kaia Gerber has great taste.
-
Not Halter, Not Strapless: Amal Clooney Just Wore the Specific Neckline That Always Looks Elegant in Lake Como
Every time.