PSA: This Unexpectedly Elegant Dress Color Trend Is the New Butter Yellow
Take a page out of Hailey Bieber's style book.

In the fashion world, trend peaks are always exciting, though they rarely last forever. For example, the butter yellow dress was a standout in 2025, but now a new bold hue—aka Kelly green—has taken over. And who better to champion this trend than Hailey Bieber?
Over the weekend, while in NYC, Bieber attended a star-studded afterparty at Zero Bond, where she stunned in a vibrant Kelly green Dolce & Gabbana minidress. The strapless satin piece shimmered under the lights, perfectly complementing her glazed-donut skin and proving that Kelly green dresses are a style to watch.
On Hailey Bieber: Dolce & Gabbana 2003 Satin Dress ($2400); Saint Laurent Babylone Mules ($1050); The Row Cecily Top Handle Bag ($1250)
The best part about this color trend? Buying a Kelly green piece now means embracing a shade with lasting appeal and rich fashion roots. Named after an Irish family name, Kelly green has been a runway favorite for years, especially popularized by Bottega Veneta in recent seasons. Its bold, saturated tone became a signature look for the brand, sparking the modern comeback of Kelly green. In 2025, the color continues to dominate, appearing in spring and summer collections from designers like Victoria Beckham, Erdem, and Prada. With that said, if you want to add a Kelly green dress—similar to Bieber’s—to your wardrobe, keep scrolling. We’ve rounded up the best styles.
If you’re not a dress person, this pant set will do.
Shop the matching Miles Pants ($306).
Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
-
Hailey Bieber's Sneakers and Favorite Sandal Styles Are Under $100 at Nordstrom RN
Scoop them up while they're on sale.
-
The 2025 WNBA All-Star Looks Everyone Is Talking About
From Skylar Diggins to Angel Reese, see this year's best orange carpet ensembles.
-
This Unexpected Under-$50 Sandal Is Winning the Great Summer Flip-Flop Debate
Morgan Stewart has made a case for them.
-
It Girls Made It Famous, Reality Stars Made It Ubiquitous—But the Bandage Dress Started Here
A walk down memory lane.
-
Yeah, You *Have* Been Wearing Athletic Shorts With the Wrong Shoes This Whole Time
Here's the *right* way.
-
Forget Flip-Flops and Strappy Sandals—This Is the Elegant Shoe Trend Fashion People Are Wearing With Pedal Pushers
Hailey Bieber and EmRata are among the fashion girls.
-
Too Hot to Think? Try These 33 Chic Summer Finds From Revolve That Basically Style Themselves
Matching sets and lovely lace styles.
-
This Is the Pretty Skirt Color Trend Elegant Dressers in Rome Are Suddenly Wearing With Black Flats
Follow Dakota Johnson's lead.