When it comes to affordable fashion brands making waves across London, Damson Madder is certainly having a moment. Known for its fashion-forward yet wallet-friendly pieces, the brand has captured the hearts of both celebs and the fashion set everywhere with its distinctive designs, bold print and oh-so-cute accessories. So, when Anya Taylor-Joy was spotted donning the brand's Lola Blouse (£75) in the Bow print, it solidified the brand's status as a name to know for the season ahead. And trust me when I say that people took notice.
Founded in 2020, Damson Madder swiftly became synonymous with playful fashion, captivating lovers of fun dressing. The brand's curated selection of high-quality, sustainably crafted pieces, ranging from lace blouses to contrasting-print dresses, really sits well with me—I'm a modest dresser and the cute printed maxi dresses were the first pieces I noticed. Championing transparency and ethics with a focus on timeless design and attention to detail, Damson Madder has become synonymous with whimsical charm, and we're into it.
Take Mary L Jean (pictured below), for example, who effortlessly styled the white strappy Penelope apron dress with classic black Mary Jane flats, a perfect example of how to step up a vintage-inspired look, wouldn’t you agree? Then there's Olivia and Alice Minns, whose styling is a bit more playful, mixing the colourful striped linen trousers with the brand's leopard-print tote bag. If these looks don't say "Saturday picnic in the park", I don’t know what does.
From casual day looks to sophisticated evening ensembles, the brand's pieces make it easy to transition from one occasion to the next, speaking to their versatility. With Anya Taylor-Joy leading the charge, we predict the brand is set to have a very good summer indeed.
So, whether you're drawn to classic silhouettes or bold prints, Damson Madder has something for everyone, and what’s more, it won’t break the bank.
Below, I've rounded up some of our favourite pieces from the brand, so keep scrolling for team Who What Wear's UK picks.
Shop Our Favourite Damson Madder Pieces:
The bow design makes this blouse a dream to style.
The frills add a point of interest to this classic striped button-down.
Imagine this paired with a white midi skirt and matching ballet flats. Daring in full white? Yes, but so cute.
The ruffle detail at the front is subtle but adds just the right amount of whimsy for a casual brunch look.
A Peter Pan-collared shirt is such a treat to add to any spring wardrobe
I always find bright shorts surpisingly easy to style. Just pair them with a white tank and add some platform sandals.
This is a team Who What Wear UK favourite. I've already twinned with a few other editors in the office.
The cuffed sleeves give this pyjama set an added air of refinement, which I love.
Who wouldn't want to wear a mint green, tie-front short-sleeved blouse on a mid-summer day?
Trust me: Muted pink is going to be the colour of the summer.
This is giving me Little House on the Prairie vibes, in a good way.
The matching waistcoat is equally great—I think I've found the perfect birthday outfit.
Broderie detailing is classic for summer. Image these with white shorts and mesh flats—the ultimate warm-weather outfit.
The organic cotton fabric makes this perfect for those cool summer nights.
The pink and white stripes give me a '50s vibe, and I love it. I can totally see myself wearing these to the office with a linen button-down.
