The World's Best Shoppers Share the Items They're Investing in This Year

Welcome to our World's Best Shoppers series, a monthly feature in which we tap into the shopping leaders of the fashion world—the best fashion directors, buyers, and stylists—for sartorial insight on what to buy each season.
What should we buy in 2020? For the fashion-forward among us, it’s a question that is at the forefront of our minds as we move through the first month of the new decade and start to get excited about the fresh new trends and pieces that'll soon be dominating our Insta feeds. It’s also a great time to reassess our wardrobes and start thinking about some smart investments for the year ahead. To get us inspired, we tapped into the world’s best shoppers to see exactly what they’re buying this year. From trending runway-inspired pieces that have true staying power to classic and versatile items that will last you for years to come, scroll below to see what these women—with an eye for fashion—are investing in this year.
Caroline Maguire: Fashion Director, Shopbop
Shannon Schafer: Senior Fashion Director, Nordstrom
Lisa Aiken: Fashion & Buying Director, Moda Operandi
"If you only buy one bag for the season, make it the soft clutch. Daniel Lee’s Cloud bag for Bottega Veneta sparked the trend. Of note is Loewe’s reintroduction of the Flamenco shape in a new clutch silhouette as well as Bottega’s newest iteration of the pouch with a chain handle."
Sasha Skoda: Head of Women's, The RealReal
"If I learned anything from the past decade, it's that Gucci is a smart investment. Although Alessandro Michele is most known for his over-the-top styles, he still wins my heart (and wallet) when it comes to these classic loafers that I'll wear forever… or consign in a year!"
Rebecca Weisberg: Head of Women's, Verishop
Aisling McKeefry: Head of Design, Footwear & Accessories, ASOS
Katie Murphy: VP of Client Services, 11 Honoré
Sherri McMullen: Boutique Owner & Buyer, McMullen
"This Mara Hoffman Olla sweater is the perfect addition to any wardrobe. We've paired it with anything from a trench and denim to a funky print skirt for spring. One of many reasons we carry Mara Hoffman at McMullen is because sustainability is built into their brand ethos. Each piece utilizes fabrications that are made to last.”
Up next, 12 insanely easy (and affordable) ways to wear spring 2020's biggest trends right now.

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
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