As someone who’s worked in both the editorial and social media realms for over six years, I can tell you that discovery is the best part of the job. Whether it’s the latest knee-high boots or cool AAPI-owned brands, there’s something magical about what scrolling through the internet can unveil. But possibly the best discovery is a rising fashion influencer who feeds your need for work outfit inspiration or your new TikTok obsession. And with so many great fashion influencers out there, it’s hard to know who to follow. So I reached out to some of my favorite fashion influencers, and ahead, they’re sharing their favorite internet pastimes, personal style, and fall shopping lists. Whether they have 2000 followers or 20,000, these 24 fashion influencers will give your feed a breath of fresh air.
WHO: Kylee Walker, Fashion Content Creator
What three words would you use to describe your personal style?
My style is constantly changing, and that’s something I love about fashion. However, I’d describe it as unique, funky, and artistic.
What can people expect if they follow you on social media?
My social media is used as an outlet to share my unique sense of style and inspire my followers on what to wear and how to style it. But I also love photography and love creating aesthetically pleasing photos. I put so much work into deciding what scene and background an outfit will go with and then executing my vision.
What's your favorite internet pastime?
I am super into thrifting; one of my favorite places to shop is Depop. Depop can definitely elevate your style, as you can find the most unique vintage pieces at reasonable prices that no one else will have!
What is in your shopping cart for fall currently?
I love long solid-colored trench coats. They are the perfect statement piece that gives a big pop of color.
I also want to invest in some brown loafers. Loafers are a fall staple, and brown ones would go amazing with a skirt and an oversize brown leather jacket, which is another item in my shopping cart!
WHO: Richlove Rockson, Plus-Size Fashion Influencer
What three words would you use to describe your personal style?
Elegant, casual, and high-fashion.
What can people expect if they follow you on social media?
They can expect fashion content, outfit ideas, and conversations around body positivity.
What’s your favorite internet pastime?
My favorite internet pastime is watching inspirational and fun videos and memes on Instagram and TikTok! I also like to look at outfits online and try to re-create them for my figure. When in a styling rut, I look to other inspiring individuals (like @lizzobeeating, @irenadrezi, @mollymae, and @lateciat) who share positivity and are not afraid to wear what they want.
What is in your shopping cart for fall currently?
I am absolutely in love with this denim set combined with a matching vest and blazer from Boyish!
WHO: Shrutika Gavane, Fashion Influencer
What three words would you use to describe your personal style?
Minimal, chic, and trendy.
What can people expect if they follow you on social media?
When people follow me on Instagram, they can find a lot of minimal street style outfit pictures along with moody reels with some of my favorite music.
What’s your favorite internet pastime?
I currently find the Reels on my Instagram Explore quite entertaining and love watching them as a pastime.
I’m eyeing this With Jéan dress for fall. Everything about it is perfect—from the chocolate-brown hue to the corset bodice.
You can’t go wrong with a leather blazer for fall, and this Zara one is at the top of my fall shopping list.
WHO: Lina S.
What three words would you use to describe your personal style?
Tomboy, minimal, sometimes classy.
What can people expect if they follow you on social media?
You can expect a lot of real and honest topics on life, relationships, and friendships from the perspective of a 26-year-old down-to-earth girl from a small town in Belgium who is slowly making a name for herself in the fashion world.
What’s your favorite internet pastime?
It used to be Tumblr; that’s how I started sharing my sense of style on the internet. I was obsessed with the platform and made many friends with whom I am still in touch at the moment. Now it’s more Pinterest and my Instagram account, as I follow a lot of inspiring accounts that vary from fashion to fitness.
What is in your shopping cart for fall currently?
During fall, I wear a lot of sweaters. Lately, I have had my eyes on the beautiful sweater from Casablanca.
Also super excited to wear more bucket hats; this one is my favorite at the moment.
WHO: Megan Furber, Fashion Influencer
What three words would you use to describe your personal style?
I would say fun, unexpected, and feminine.
What can people expect if they follow you on social media?
I tend to invest in things that I love; no occasion will stop me from wearing them! So from following me on Instagram, you will see my key investment pieces styled in lots of different ways to make them work for any occasion. I’m also a massive fan of a camera-roll dump!
What’s your favorite internet pastime?
Instagram is, without a doubt, my favorite internet pastime. (I avoid screen-time notifications at all costs.) Once I get past the endless dog and meme accounts I follow, I find @naomianwerr’s account a constant source of inspiration for styling—she can layer outfits like no other! I also love to follow the brand @palomawool. After adding a few of their pieces to my wardrobe, I can tell you it’s a slippery slope for the bank balance, and they’re guaranteed to get, "Where did you get those pants?” at least three times per wear.
What is in your shopping cart for fall currently?
This Ganni dress lives in my mind rent-free. I’d wear everything from rubber boots to New Balance sneakers with this dress; it’s perfect for every occasion. Plus, you can never be too dressed for the grocery store.
After loving Paloma Wool all summer long, I’m excited to see what the brand does this fall. Currently, this knit is top of my list.
WHO: Diane K., Content Creator
What three words would you use to describe your personal style?
Versatile, colorful, cool.
What can people expect if they follow you on social media?
I love to share a lot on my social media fashion, my daily style and inspiration, and parts of my life throughout my daily routine (workout, meals, events, TV shows that I like, etc.).
What’s your favorite internet pastime?
I am definitively addicted to Instagram. I spend hours on the app looking for inspiration. I found a lot of inspiration on different profiles, but a few of my favorites are @romeofashionfix, @by.regiina, @zarafredholm, and @imhannawhiting. I also mainly shop online. I find shopping directly in-store too tiring, and I prefer the quiet comfort of shopping on my couch.
What is in your shopping cart for fall currently?
I have way too many carts filled with long structured coats.
I’m also in love with the idea of a leather trench coat for fall.
WHO: Anam Asad, Fashion Influencer
What three words would you use to describe your personal style?
Three words to describe my style would be dynamic, elegant, and eclectic.
What can people expect if they follow you on social media?
If they follow me on social media, it’s a peek into my life through my eyes. I love creating and finding the beauty of simple things around me; capturing those moments and sharing them makes me happy. I try to be more natural when putting outfits together and let colors, materials, trends, and the season influence the final look. My style is constantly changing, and I’m always pushing myself to mix different pieces to come up with something new.
What is in your shopping cart for fall currently?
These Jeffrey Campbell loafers are what fall is all about. They can elevate any outfit to give it the perfect classy streetwear look.
The perfect oversize blazer is hard to find that is an ideal combination of print, color, and fit. This might just be it!
WHO: Georgia
What three words would you use to describe your personal style?
Laid-back, mood-dependent, vintage.
What can people expect if they follow you on social media?
They can expect a whole lot of style in between the daily randomness that is life.
What’s your favorite internet pastime?
Who remembers Tumblr? I do because I still use it! It’s just that place you go to when you need inspiration or a break from noisy platforms like Instagram or Twitter. I like to go there for inspiration and much-needed downtime while remaining online if I want to.
What is in your shopping cart for fall currently?
Colorful knits! Zara is doing some great iterations of the staple this season, and I’m excited to add them to my wardrobe.
I also love a great sneaker for fall.
WHO: Rachel Everitt, Fashion Influencer
What three words would you use to describe your personal style?
Never weather-appropriate.
What can people expect if they follow you on social media?
They can expect lots of outfits, lots of championing rental fashion, lots of my friends and family's pets thrown in for fun, and lots of cowboy hats.
What’s your favorite internet pastime?
I spend an increasingly (worrying) amount of time on TikTok. I love all the niche trends that come up in your algorithm. In terms of fashion TikTokers, I love Sara Camposarcone and Anna Golkayepez because they both share all the outfits they have bought secondhand in the United States. It makes me want to travel across the pond and get thrifting.
What is in your shopping cart for fall currently?
I have my eyes on the E8 by Miista Liezel boots. I’ve worn my Ganni knee-high boots to death and feel like these could be a good upgrade for fall.
I’m also deciding what to pre-order from the House of Sunny S/S 22 collection. I think the City of Angels Peggy Cardigan has my name on it.
WHO: Jadzia Peters, Fashion and Lifestyle Content Creator
What three words would you use to describe your personal style?
My style is sexy, affordable, and colorful.
What can people expect if they follow you on social media?
I think people can expect to see an authentic person. I am a midsize fashion content creator, so obviously expect a lot of clothes, but I’m a little different in that I don’t hold anything back. Whether it’s the fit of clothing or as raw as mental illness and living with borderline personality disorder, you can always expect me to be open with my followers.
What’s your favorite internet pastime?
Pinterest or Instagram for sure, although it’s a close toss-up, as I can lose a whole day looking at Pinterest interiors and pinning to my board. I also love following creators who look like me and empower me—women with full-size bodies who are confident in their personal style.
What is in your shopping cart for fall currently?
I like to stay on a budget, so these will probably haunt my cart for a while, but I’ve been eyeing a new pair of shoes, and these brown Jordans have me drooling.
I’ve been loving brown for fall, and I’m trying to add more to my wardrobe, so the Meshki faux-leather jacket would be a perfect fall/winter trench to add to my wardrobe.
WHO: Amy Nathalie, Content Creator
What three words would you use to describe your personal style?
Minimal, streetwear-inspired, neutral with pops of color.
What can people expect if they follow you on social media?
Daily outfit inspiration and lots of food and unasked pictures of my dog in my Instagram stories.
What’s your favorite internet pastime?
Watching dog videos on TikTok for hours without realizing it—I genuinely fall down a hole at times.
What is in your shopping cart for fall currently?
I love a good sweater that gives off college vibes, and the Who What Wear Collection’s Ray Striped Sweater is at the top of my wish list.
I’m also not over the chunky-boot trend that dominated last fall—it’s worth buying into if you haven’t already. I know I will be!
WHO: Anoushka
What three words would you use to describe your personal style?
Streetwear-inspired, chic, '90s vibes.
What can people expect if they follow you on social media?
I guess a girl who’s in love with luxury fashion, art, and beauty. I love sharing and expressing these passions. I’ve mentioned this quote, "Sower of Joy,” in my bio because it’s important for me to inspire, bring glee, shine through to people with all things on my account.
What’s your favorite internet pastime?
I love spending time on Pinterest, Tumblr, and Instagram to find some inspiration for my looks. I also love following my friends, including @alexandraguerain, @jaimetoutcheztoi, @mrfoures, @jennybvby, @thevisuelofgrace, @highishe, @rosiehw, and @soleneoj.
What is in your shopping cart for fall currently?
I don’t have a favorite place to shop; I can shop everywhere so long as the piece is of excellent quality. For me, this oversize Fendi cardigan is at the top of my wish list for fall.
Suiting is also a fall wardrobe staple that I continue to invest in season after season.
WHO: Kathryn Zahorak, Fashion Influencer and Actress
What three words would you use to describe your personal style?
Retro, flirty, and natural.
What can people expect if they follow you on social media?
Classic style, thoughtful words, and places to see. I love sharing vintage musings, film photography, and vulnerability. It’s a peek into my life living in L.A. as a fashion blogger, actress, and writer.
What’s your favorite internet pastime?
I have to admit I do enjoy TikTok. I love creating mini videos that can tell a story more than just a photo post on Instagram. So much of my style inspiration comes from French New Wave film, and this platform gives me the space to experiment.
What is in your shopping cart for fall currently?
I just bought this dress from Réalisation Par and plan to style it with some dramatic knee-high boots.
Keeping my eye out for some flared denim like this pair by Slvrlake that I would style with a classic trench and a black turtleneck.
WHO: Anabelle Ussher, Makeup Artist, Model, and Content Creator
What three words would you use to describe your personal style?
Timeless, monochromatic, relaxed.
What can people expect if they follow you on social media?
Fire 'fits and a whole lot of curve appreciation!
What’s your favorite internet pastime?
Sydney is currently in lockdown, so I’ve been spending a lot of time online shopping and on TikTok!! It’s one of my simple everyday pleasures.
What is in your shopping cart for fall currently?
We’re heading into summer in Australia, but you can never go wrong with black leather pants.
I also swear by light-wash blue jeans for fall—it’s a wardrobe staple you can wear for the season to come.
WHO: Kristin Cabatingan, Fashion Influencer
What three words would you use to describe your personal style?
Chic, eclectic, colorful.
What can people expect if they follow you on social media?
I have a mix of everything from outfit inspiration to fashion video content showing how to style pieces to photography, beauty, and travel. Also, mental health awareness is super important to me, and I’m always trying to share uplifting, positive content.
What’s your favorite internet pastime?
Love creating fashion videos on TikTok—I enjoy styling pieces and sharing them through videos. I also love following my styling muses like Maeve Reilly, Hailey Bieber, and Sofia Coelho.
What is in your shopping cart for fall currently?
I don’t have a singular place I like to shop; I’m open to everything from Zara to Jacquemus. I do, however, love the idea of oversize blazers for fall. It’s my go-to clothing item for any occasion, and I’m slowly building my wardrobe to have the staple in every color.
I’m also in love with color for fall. Give me anything green, cobalt blue, and saturated red this season, please!
WHO: Naomi Parris, Fashion Blogger
What three words would you use to describe your personal style?
I would describe my personal style as statement-making, exciting, and daring.
What can people expect if they follow you on social media?
If people follow me on social media, they can expect an interesting take on modest fashion. And content inspired by my faith, my Jamaican/Black culture, a whole lot of bomb nail files, me lovin‘ on my natural hair, and my yearly Met Gala and red carpet reviews on my Instagram stories!
What’s your favorite internet pastime?
My favorite internet pastime is either going on Instagram or Pinterest and creating different mood boards featuring industry legends like Vogue market editor Naomi Elizée, and The Cut’s editor in chief, Lindsay Peoples Wagner. I also absolutely love reading captivating stories and roundups in my favorite fashion publications, including Coveteur, Who What Wear, and Vogue, to be inspired or just relax and unwind after a long day.
What is in your shopping cart for fall currently?
I love to shop on quality marketplaces like Farfetch, and this coat is at the top of my wish list for fall.
I also love supporting Black-owned businesses like Daily Paper, and this athleisure-inspired dress is something I’m eyeing for fall.
WHO: Federica Labanca, Fashion Influencer
What three words would you use to describe your personal style?
Not trend-based, fun, evolving.
What can people expect if they follow you on social media?
I try to take my followers along for a good time. Whether that is good outfits, good food, my job at Prada, or the events and experiences I get to go to.
What’s your favorite internet pastime?
I spend a lot of time on Instagram, as it’s where I get a lot of my inspiration from. I also love YouTube for anything, really; I often find myself spending two hours straight on watching random funny videos! I also spend a lot of time on eBay, as I usually find some treasures (like my mini python Prada bag I found for $54).
I’m looking for an excellent extra, oversize coat—ideally, a vintage-inspired one because nothing beats a good vintage coat!
I’m also always looking for new blazers to add to the collection!
WHO: Loïcka Grâce, Stylist
What three words would you use to describe your personal style?
Minimalist, aesthetic, neutral.
What can people expect if they follow you on social media?
My community should expect to see a lot of fashion content. I just share my vision and what inspires me daily.
What’s your favorite internet pastime?
I enjoy researching new and emerging brands on Instagram and Pinterest. You can find everything now, and it’s super interesting to see the work being done and support young designers. My favorite people to follow are @mvb, @chainkyr, @lisa.olssons, and @ninauc, who are all so inspiring.
What is in your shopping cart for fall currently?
I love shopping on Luisa Via Roma. There are just so many good products for fall. But what’s in my shopping cart currently is this stunning Coperni bag.
How beautiful are these Proenza Schouler thigh-high boots? Très chic.
WHO: Cheryl Rocha, Fashion and Beauty Influencer
What three words would you use to describe your personal style?
Chic, elegant, and cool.
What can people expect if they follow you on social media?
They should expect fashion and styling content, which hopefully will inspire them!
What’s your favorite internet pastime?
I love checking out my favorite fashion influencers on Instagram for inspiration (including @endlesslyloveclub, @hannaschonberg, @matildadjerf, and @sheamarie), and of course, I’m always reading Who What Wear!
What is in your shopping cart for fall currently?
One of my favorite places to shop is Zara; its staple pieces are everything. Like this neutral blazer? Need it for the fall.
I’m living for leather pieces. They’re perfect for fall.
WHO: Rebecca Olivia, Fashion Influencer
What three words would you use to describe your personal style?
I’d say expressive, bold, and fun. My style motto is that you shouldn’t worry about what other people think; wear what makes you feel good!
What can people expect if they follow you on social media?
A lot of color and print clashing with a nod to the ’70s while wandering around the streets of London. I try to create achievable outfits and very much everyday, so I integrate a lot of high-street and small-business brands with my favorite investment pieces. I’m also currently revamping my London flat, so the occasional interiors will poke through—mid-century, of course.
What’s your favorite internet pastime?
I love discovering new creators on Instagram and sometimes find myself in an Explore page black hole after hours of scrolling. Also, checking Zara’s new arrivals on Thursday is a weekly must, am I right?!
What is in your shopping cart for fall currently?
I have just purchased these Bottega Veneta boots as my investment piece for the season—I love them so much.
You can’t go wrong with a Ganni vest!
WHO: Danielle Oreoluwa Jinadu, Disability Advocate and Content Creator
What three words would you use to describe your personal style?
Elegant, minimal, detail-oriented.
What can people expect if they follow you on social media?
More than just fashion, advocacy too. I am a Black disabled woman who loves style and has an intense infatuation for classic tailored pieces and shoes but also seeks to represent what is often a marginalized group of women who live lives quite like hers.
What’s your favorite internet pastime?
I love following other creatives on Instagram! My personal favorites are @abimarvel, @chainkyr, @jordanrisa.
What is in your shopping cart for fall currently?
Everything from COS! Their LFW show had me obsessed—from the knitwear to three-piece suits and interesting waistcoats, it was all perfection.
Also, lots of shoes are in my cart for fall. I can’t quite land on which Vagabond boot I’m going to buy just yet.
WHO: Amelia Wilkinson, Content Creator
What three words would you use to describe your personal style?
Effortless, comfy, and quirky.
What can people expect if they follow you on social media?
My social media is fashion-centered; I love sharing outfit pics on my Instagram with the odd lifestyle and travel posts thrown in there too. My TikTok is a bit more all over the place, but I also share some fashion content there.
What’s your favorite internet pastime?
I’ve become obsessed with TikTok over the past year, so that’s my most-used app! I’ll literally sit and scroll for hours if I’m not careful, which is not good for my screen time or my sleep pattern, as you can imagine. I also love scrolling through Pinterest for outfit inspiration too.
What is in your shopping cart for fall currently?
This stunning Saks Potts jacket. I’m obsessed with it—definitely a dream purchase if I ever win the lottery.
These beautiful BY FAR boots. Can you just imagine how cool these would look with a long winter coat and a little black dress on a night out? Obsessed.
WHO: Hannah Lou, Fashion Blogger
What three words would you use to describe your personal style?
I really struggle to define my personal style! I wear what feels like me, which involves being comfortable and colorful most of the time! I love tailoring and funky trousers, but I’d definitely say I’m a casual girl.
What can people expect if they follow you on social media?
Followers can expect a daily dose of colorful outfits with a very regular appearance from my sausage dog, Wilbur.
What’s your favorite internet pastime?
I am a big true crime lover, and when I’m not scrolling fashion sites, I’ll be binge-watching some of my favorite true crime YouTubers.
What is in your shopping cart for fall currently?
Funky jeans are a must-shop for fall, and these are a great autumn update.
These Kurt Geiger boots are at the top of my A/W 21 shopping wish list.
WHO: Brittany Mercer, Plus-Size Fashion, Hair, and Lifestyle Influencer
What three words would you use to describe your personal style?
Bold, bright, and fun.
What can people expect if they follow you on social media?
A little bit of everything. From the best restaurants in Chicago to sharing my favorite lipsticks or sharing what my all must-have fashion items are—I have a lot of fun with my social.
What’s your favorite internet pastime?
I love Pinterest, and I can spend hours getting fashion, home décor, hair, and recipe inspiration. Some of my favorite people to follow on Instagram are @signedblake, @iambeauticurve, and @iamhearte.
What is in your shopping cart for fall currently?
Midi-length sweaterdresses are at the top of my wish list for fall.
You also can never go wrong with knee-high boots!
WHO: Catherine Jia, Slow-Fashion Creator
What three words would you use to describe your personal style?
My style blends masculine shapes with feminine silhouettes in a casual, minimal, and versatile way.
What can people expect if they follow you on social media?
Encouragement of outfit repeating, slow-fashion tips, and capsule wardrobe inspiration that take into account our environmental and social impact when consuming clothing.
What’s your favorite internet pastime?
Learning more about sustainability and fashion. My favorite IG accounts for sustainable fashion resources are @fash_rev, @ethicalmadeeasy, and @goodonyou_app.
What is in your shopping cart for fall currently?
This versatile beige tank dress from Raphella Santana! The color is perfect for autumn and prime for layering.
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