Brittany Davy
As a fashion editor and stylist, I spend the majority of my time looking at clothes, whether it’s a sneak peek at a brand’s upcoming collection, writing up the most recent catwalk trends or searching for expensive-looking pieces on the high street. While it’s amazing to be able to walk you through a show-and-tell of the latest looks, it’s dangerous. And by dangerous, I mean for my bank account. With so much newness, it’s easy to shop at all times. But although I used to be a bit of a shopping addict, my habits have changed, and I now fully think before I shop.
Impulse buys are just so easy to make. And after years of leaving items sitting in my wardrobe with the tags still on, I now make a conscious effort to think about what I need and will get the most wear out of. This doesn’t mean I don't buy into trends—I do, but I just buy the ones I know I’ll wear. It’s so important to remember we don’t have to wear all the new trends each and every season. As part of my effort not to shop for the sake of it, I keep a handy list in my Notes app with links to everything I’ve seen that I want at the time. If I’m still thinking about it weeks or months later and I feel like I’ll wear it often, I’ll buy it.
So, seeing as sharing is caring, here’s a look into team Who What Wear's Notes app with everything we truly love for summer 2025. From the designer dresses with a cult following to the beauty staples you'll be grateful for this season, here's my edit of the best items to consider for this summer, and beyond. Now, where did we put our passports…
Hannah Almassi, Editor-in-Chief
Shop Hannah's Picks:
"Aeyde is one of my favourite shoe brands, creating chic, understated, high-quality styles that are timeless and—most importantly—comfortable! I'd like to add to my collection with a pair (or three) of these Libby heels that work for the office, weddings, parties and more."
"The perfect skirt does not exis... oh, wait! Yes, it does and it comes in the form of this neat, circular midi from ultra-elegant brand Rohe. I can't stop thinking about it."
"I've spent a lot of time searching for vintage sailor blouses on secondhand apps in the past year, but none of them match up to this brilliant iteration from Damson Madder. The exaggerated collar and red piping make it such a moment."
Maxine Eggenberger, Deputy Editor
Shop Maxine's Picks:
"Keen to add to my growing collection of Dôen dresses, I’ve got my sights set on this chic white style. You probably recognise it from last year—the gingham iteration was something of a hot-ticket item—but this white iteration is even better IMO."
"My colleagues have convinced me that I need a pair of Jalen A.Emery sandals in my life. I have the freshly-applied pedicure—now I have this chocolate brown iteration on order."
"Invested in Loewe’s Cubi canvas bag a couple of years ago and it’s still one of my most complimented styles. For 2025, I keep coming back to the brand’s latest summer-ready basket, which I know I’ll get just as much use out of."
Brittany Davy, Editorial Assistant
Shop Brittany's Picks:
"I'm a sucker for a good dress no matter the season, but I think we can all agree they really come into their own during the summer months. I love the cherry red shade and elegant drop waist on this St.Agni number; I'd dress it down with Birkenstocks and a cardigan and up with cream strappy heels and a clutch."
"This season I'm looking to invest in a new perfume. Rose Whip by Phlur is a fresh and slightly fruity floral scent that's perfect for summer. With notes of rose, blackcurrant, cashmere and musk, this is a much more modern take on the classic rose fragrances we're used to."
"I don't think I'm the only person in the world that finds shopping for swimwear tiresome... Zara is my go-to for well-priced pieces that fit really well and last. I love this chic polka dot one-piece, that will look just as good on my European weekend trips as it will on my Caribbean holiday later this year."
Sophie Robyn Watson, Acting Fashion Editor
Shop Sophie's Picks:
"I’m a sucker for boxers or pyjama-style shorts for summer. HUSH has got my attention with these striped pair with a navy and brown colourway. So easy and cool for scorching summer days in the city or abroad."
"All my friends know I am a fiend for eyewear. These glorious sunglasses from Loewe debuted in their latest Paula’s Ibiza collection, and have an exaggerated shape with a tortoiseshell hue. I am totally obsessed—I just know these will be glued to my face all summer long."
"I’ve been on the hunt for a bikini which has glistening beads on it. This chocolate brown set from & Other Stories will complement all my beach jewellery for long days on the sand, and then to the bar. Anyone for an Aperol Spritz?"
Eleanor Vousden, Beauty Editor
Shop Eleanor's Picks:
"Right now, I'm in my interiors era and have been looking to elevate my living room. Right on cue, Diptyque has launched what may be the chicest room diffuser I've ever seen. I have my eye on the Figuier scent, a woody, figgy scent that is perfect for summer."
"I'm all about a glow for summer but as a beauty editor, I'm all too aware of the damaging effects from the sun. Instead, I've been faking a tan with Caudalie's new tanning drops, which have not only given me a naturally sun-kissed veil of colour, but have gotten me so many compliments from my colleagues."
"TikTok-viral Korean skincare brand Anua has finally landed in the UK and I have my eyes on this soothing toner to try first. The watery toner quenches skin with moisture after cleansing while helping to soothe and calm irritated skin."
Humaa Hussain, Junior Branded Content Editor
Shop Humaa's Picks:
“An easy, elegant throw-on for summer days—Toteme’s striped tunic nails effortless polish with minimal effort.”
“These barely-there slingbacks are the definition of quiet luxury—versatile, chic, and endlessly wearable.”
“Sleek and sculptural, The Row’s 90s-inspired bag adds just the right amount of cool to any summer look.”
Ava Gilchrist, SEO Writer
Shop Ava's Picks:
"Despite it being straight from the high street, this beautiful Mango skirt reminds me of something I’d find at a vintage store, making it a future heirloom in the making in my books. I’ll be wearing this with a simple tank top and strappy heels all summer long."
"Miuccia Prada once famously said: “Every single morning I decide whether I'm going to be 15 years old or a lady near her death”. It’s a decision many women can relate to. But with these satin ballet flats, why do you have to choose? The youthful powder pink colour feels so girly and whimsical, but is quite versatile meaning I can pair it back with a broderie top and jeans or a stark all-black look."
"When temperatures rise, the thing we all collectively want to do is wear as little as possible. But what to do with our belongings? Enter, this burgundy suede bag from Massimo Dutti. Built with the perfect amount of slouch, I can easily sling this over my shoulder without a care in the world knowing that all I hold near—which in the summertime is limited to a face mist, deodorant, travel perfume and lipstick—is being kept cosy."
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My Sellout Senses Are Tingling: This New Designer-Passing Zara Top Will Be the First to GoI give it one week.
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The Pretty Summer Shirt Trend Fashion People Are Wearing With Jeans Is on the Brink of Selling Out EverywhereYes, it's that good.
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The Curvy Girl's Guide to Finding Pants That Fit FlawlesslyWaist gap, begone.
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Zara's Linen Collection Is Top-Notch—27 Pieces That Have My AttentionThe pants alone are worth checking out.
