#FallingStars2018: The Strange Instagram Challenge

last updated 14 August 2019

Every week there seems to be a new Instagram pose, from Barbie feet to the Baby Giraffe, but the latest is a little more extreme. Instagrammers in Russia are challenging each other to lay on the ground face down at the foot of an airplane, using the hashtag #FallingStars2018. Model Natasha Poly and Lena Perminova have taken part, lying down on the runway next to their private jets. The hashtag is currently featuring more private jets than budget airlines, but perhaps this will take off and will be coming to a Ryanair staircase near you. Just when you thought selfie sticks were irritating enough…

It doesn't appear like this challenge is for charity, rather is a new way to show off your luxury holidays on Instagram. It's not only planes that are the backdrop to this challenge, as others are now lying in front of yachts and sports cars. Fashion campaigns have previously featured models "playing dead," as designers such as Jimmy Choo, Victoria Beckham, and Marc Jacobs have previously had ads with models lying on the ground in this similar controversial pose—a fad that, of course, generates negative responses and often a confused consumer.

Keep scrolling to see the #FallingStars2018 challenge, and remember: Don't replicate this at home.

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Next up, the 13 fashion "rules" you should never follow.

This post originally appeared on Who What Wear UK.

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Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.