We all have that impeccably stylish friend who somehow can always afford a new outfit. Whether you're actually that friend or you're just an admirer, the allure of a stylish, cool bestie doesn't just come by chance. More than likely, they're constantly on the hunt for the most luxe-looking clothing that doesn't cost an arm and a leg.
Given that the anti-trend, quiet-luxury movement still remains strong, it feels like looking rich these days without actually being rich is a party trick. Now that some of my favorite retailers like H&M, Zara, and Nordstrom have expanded their subdued stealth wealth-esque styles that come in well under $200, everyone can get the look for a whole lot cheaper.
Now that fall is here and the season to spend money is coming to a close (no more Hot Girl Summer!), adopt the cool-girl mentality by shopping these 35 finds that look expensive without the hefty price tag.
Zara
Oversized Blazer
A timeless staple you can always rely on.
H&M
Mohair-Blend Fine-Knit Sweater
Paint the town red in this cozy pullover.
Aureus + Argent
Sculptural Circles Post Earrings
My jaw dropped.
Banana Republic
Leather Low Heel Mule
These look suspiciously like the luxury pair on my wish list for just a fraction of the price.
Pistola Denim
Arlo Stripe Cotton Polo Sweater
There's something about beige-and-black stripes that always feels elevated to me.
Levi's
Ribcage Full Length Jeans
Your friend is probably shopping these tried-and-true under-$100 jeans all fashion people swear by.
Le Specs
Outta Love Sunglasses
These are my go-to sunnies, regardless of the time of year.
Sam Edelman
Michaela Gem Mary Jane Flat
I just ordered these, and yep, you should get your hands on them before they sell out.
Mango
Short Sleeve Polo Shirt With Buttons
This would look so chic with a pair of dark-wash jeans and a charcoal wool coat.
Treasure & Bond
Rib Polo Cardigan
Extra cozy.
River Island
Bias Cut Satin Skirt
Stylish with simple cardigans and button-down shirts alike.
Zara
Slingback Kitten Heel
You're coming home with me.
Topshop
Crop Sweater
You can never go wrong with a collared pullover.
COS
Twill Mini Skirt
I'm already envisioning the ways the stylish Parisians will style this miniskirt in the coming weeks.
JW Pei
Eva Croc Embossed Faux Leather Convertible Shoulder Bag
This cult-loved handbag brand is now on Nordstrom, and one of its elevated styles rings in well under $75.
Zara
Asymmetric Cape Blouse
After seeing our editor Yusra wear this shirt, I've got to say I've never been more convinced to buy something in my life.
H&M
Off-the-Shoulder Peplum Top
Not a want, but a need.
Madewell
Signature Poplin Oversized Shirt
The perfect throw-and-go shirt with a pair of puddle jeans or baggy slacks.
Everlane
The Way-High Drape Pant
These have to be my favorite tailored pants of all time, hands down.
Journee Collection
Simonne
Journee Collection's new nude pumps are such an incredible investment if you're looking for everyday neutral shoes to match your skin tone (and outfit!).
Mango
Trench Fluid Tencel
I have a love affair with slouchy trench coats.
H&M
Square-Neck Top
The perfect top to layer with.
Gap
Shaker-Stitch Crewneck Sweater
Throw on over a tank top or across your shoulders for a cool-girl look.
Vince Camuto
Evronna Wide-Calf Boot
Your fashionable friend definitely buys footwear in the correct size—these wide-calf boots are extra comfortable if a standard-sized fit feels too tight.
H&M
Cotton-Blend Shirt
I can't even begin to count how many white button-down shirts I own.
Mango
High-Waist Skort
This mini is calling out to me.
Jw Pei
Lily Faux Leather Shoulder Bag
This bag just looks so rich.
H&M
Rib-Knit Mermaid Skirt
One word: yesssss.
H&M
Tie Belt Coat
If you're looking to invest in a warm, chic coat this fall, look no further than this impeccable option from H&M. Plus, it's under $100.
H&M
Curvy Fit Straight High Cargo Jeans
Get the model-off-duty look.
Matisse
Caty Western Pointed Toe Bootie
Everyone needs a pair of well-constructed, long-lasting leather booties.
H&M
Pile Coat
Bury me in this coat.
Mango
Bucket Bag With Printed Logo
If you know, you know.
Mango
Tailored Ribbed Dress
I could picture you wearing this under one of the distressed leather jackets all of the fashion editors I'm following keep on wearing.
Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.